Who we are

Phronesis Partners, including our group companies, Simplify Growth and Fuld & Company, is a global research and analytics firm. We deliver high-quality, best-in-class corporate, industry and market research to many of the world’s largest research and consulting firms, private equity firms, financial institutions, and publishers.

Our research is both diverse and impactful, helping clients address many of their most complex problems. Be it understanding performance improvement areas for a Bauxite mine in Africa, or building a complex financial model for a Silicon Valley unicorn, or developing a comprehensive Brand index for the world’s top brands, our clients rely on us for some of the most complicated research questions across industries.

Why us?

Expertise

Our Expertise

Our researchers integrate multiple methodologies and use an analytics-based consultative approach to answer our clients’ problems.

Reach

Our Reach

We conduct research in 100+ countries and 20+ industries. Our extensive access to industry experts helps uncover profound, differentiated client insights.

Proven track record

Proven Track Record

We service 100+ world leading strategy consulting firms, private equity firms, research companies, financial institutions, and publishers.

Client focused

Client Focused

All Phronesis executives are dedicated to maximizing client satisfaction with every project. Our NPS score of +57 and 98% client retention rate demonstrates our effectiveness.

Phronesis Partners

Our story to date

Since our inception, we have grown rapidly to become a dynamic, highly rated global business and a trusted research outsourcing partner for our clients.

  • 2021-2022
  • 2020
  • 2019
  • 2018
  • 2017
  • 2015-2016
  • 2014 &
    earlier
    • Launched Capital Markets Research practice
    • Expanded Data Analytics capabilities
    • Opened Mumbai (India) office
    • Expanded Thought Leadership Research division
    • Expanded Healthcare Research practice

    • Acquires a minority stake in a B2B video content creation and distribution firm
    • Establishes a network of 100,000+ executives employed by Global 5000 companies, to support our research programs
    • Partners with a large fashion publisher to develop a unique luxury brands business index
    • Chosen by New York-based hedge fund to service their healthcare research program

    • Expands research team to 400 analysts
    • Establishes US West Coast operations in Silicon Valley
    • Selected by major financial media agency to devise asset management industry benchmark tracking program
    • Partners with a risk advisory company to design IT services industry risk monitoring program
    • Hired by US mid-West private equity firm to support growth strategies of portfolio companies

    • Makes strategic investment in an AI-enabled video analytics firm
    • Launches cutting-edge client data analysis and visualization services
    • Company GDPR compliance practices receive British Standards Institution (BSI) certification
    • Initiates mining industry research desk for one of the world’s largest strategy consultancy firms
    • Partners with a leading global research company to support a major European telecommunication firm’s business user NPS research tracker program

    • Acquires Boston-based competitive strategy consultancy firm
    • Announces long-term partnership with ‘Big Four’ corporate finance practice (TAS) to deliver consumer insights used in M&A due diligence procedures
    • Provides due diligence research support to one of the largest private equity firms in Singapore
    • Initiates exclusive partnership to supply benchmarking research services to a world-leading authority in this area and in best practices

    • Expands research team to 200 analysts
    • Opens business centers in London, Singapore, and India
    • Creates dedicated rapid research desk to support 30 global offices of world’s largest strategy consulting firm
    • Announces multiple investment research partnerships with major African banks
    • Initiates World Report series support for giant technology firm, covering retail banking, insurance, and financial technology (FinTech)

    • Phronesis Partners established as an independent research firm by MBO
    • Builds competitive intelligence and benchmarking practice
    • Creates growth index and diagnostic platform for leading strategy house
    • Launches annual segmentation study of global luxury consumers for a major consultancy and industry association

Meet the leadership team

Our dedicated team combines passion, insight and professionalism, helping you find specialist research solutions and market-leading sales intelligence.

Everyone on the Phronesis team is a pleasure to work with in general, but it was with this project where I realized that the service they provide is really bar none.

- Global Tech & Media Research Company

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