The Digital Plush: Changing Face of the Luxury Sector
Traditional luxury makers have been hesitant in leveraging digital technologies. Over the past few years, the luxury sector has undergone rapid disruption on almost every front. Traditional players, such as Ralph Lauren and Tag Heuer, as well as tech behemoths, including Samsung and Intel are innovating the future of this sector. Given the inevitable obsolescence of technology and as it becomes increasingly disposable, the concept of luxury is acquiring an element of freshness. As brands get swept by the digital wave, here’s a snapshot of luxury products that are getting smarter!