In Focus   Weekly exploration of industry trends and developments.

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The Modern Luxurer

The luxury industry is, gradually but progressively, being transformed, as digital technologies swiftly make inroads and spur innovation. Largely, and till now, we have been seeing a general trend of innovation that is being induced by external stimuli. This has been the case, perhaps most notably in the smart-watch market.

As the product line-up changes and a lot of new entrants – both startups and established tech players – make their presence felt, what it means to be a luxurer is changing as well. While generational shifts are making their impact, the luxury market does have a traditional predilection. However, taking stock of digital products, here’s how much it costs to be a modern luxurer.


 

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