Industry/ Sector Profiling

A holistic overview of an industry or sector requires the assimilation of the observations and judgements of key opinion leaders (KOL’s), industry analysts and domain experts, into a contextualised analysis. This is why our Industry/Sector Profiling practice services a bouquet offering which absorbs insights from some of our other key offerings. Following a 360° approach to the formulation of research questions, we ensure the provision of wholesome insights that help our clients understand the trajectory of targeted industries/sectors, in place of comprehending just the present state of affairs. This aids in the anticipation of big-picture trends and the streamlining of business strategy with the future course of the industry.

The research offerings in this space are compiled through extensive secondary research, which is validated and information gaps filled through need-based first-hand data collection. In order to help our clients perceive a realistic representation over which business decisions can be mapped, we use a prudent mix of information tailored to the objectives of the inquiry.

Case Studies >>
  • Connected stores – A research on how retail industry is shaping up
    Case Study
    Sector |Consumer Products
    • Our client , a leading IT research firm was interested to track the impact of new technological advancements  on the retail industry.  The mandate for our client  was to forecast the impact of digitalization in retail industry. The questions that needed answers were ,  how are retail stores innovating technologies to stay ahead in the game? Would ‘the connected stores” be the answer to all their woes?

    • Phronesis conducted 100 interviews across the globe with big box retailers.
      Interviews were conducted with CIO’s/CTO’s of retail stores with annual revenues of $1 billion and over.

    Approach

    A detailed discussion was held between Phronesis™ research team and client’s project team to understand the overall objective of study, key product lines for which information was required, profile of samples. Following to it the research team designed the detailed stud plan, methodology, sampling design, questionnaire and coverage plan for client’s approval

    The topics that were covered in the research included current/planned technology adoption , preparedness for connected retails, business priorities  and digital/technological innovation.

    The potential areas that could be explored in the future were , connected digital point of sales, assistive retail/customer technology ,currently installed in-store app , Robo-market and connected customer service experience.

    Value/Results

    The finding of the surveys helped our client to gain  insightful information on the impact of digitalization of the retail stores and the industry. The information helped our client to analyze their current status of  technological advancement and plan for future accordingly.

  • A global study on adoption of the term “The internet of things’
    Case Study
    Sector |Consumer Products
    • Our client , a leading IT research firm was interested to understand the adoption of the popular term “The Internet of things” within large organizations across various industries.

    • In depth discussions were conducted with CIO’s/CTO’s of large organizations with the focus of understanding the level of preparedness in their organization.
      700 interviews were conducted across 14 countries , covering a various number of industries.

    Approach

    A detailed discussion was held between Phronesis™ research team and client’s project team to understand the overall objective of study, key product lines for which information was required, profile of samples. Following to it the research team designed the detailed stud plan, methodology, sampling design, questionnaire and coverage plan for client’s approval

    The topics that were covered in the research included current/future usage , key drivers , IoT value propositions for enterprises, annual spending on IoT ,Infrastructure requirement , Enablers of IoT, Direction of technological development and adoption.

    Value/Results

    The finding of the surveys helped our client to gain  insightful information about the adoption of the term “The internet of things’ within large organizations. The information helped our client to analyze and interpret the importance of this term within organizations across the world covering various industries.

  • Margarine Usage in Hotels and Bakery
    Case Study
    Sector |Consumer Products
    • The research mandate was to understand the usage of margarine in bakery products and analyze the consumption pattern and bakery product wise usage of margarine.

    • Target countries were US, Canada, UK, France, Germany, Italy, Spain, Nordics, Netherlands, Brazil, Mexico, India, China and Australia.

      A total of 2000 interviews were conducted.

    Approach

    Phronesis assisted the client in defining suitable methodology, geographical coverage and various food service channels that are to be covered based on client’s research needs.

    Primary research was conducted among hotels, bakery shops, fast food chains and office canteens with multiple sizes. Interviews were conducted with purchase decision makers, chefs, and inventory managers who are responsible for buying margarine.

    Key information areas covered during the research included :

    • Purchase practice followed for margarine within the organization
    • Awareness and usage level of margarine
    • Average monthly spend and procurement levels for margarine in the last six months
    • Monthly consumption, spend levels in the last six months by different forms of margarine
    • Volume of margarine consumed by different applications such as liquid, soft/table and hard
    • Daily number of servings of various bakery products as the approximate usage of margarine
    • Top 5 dishes served using Margarine
    • Margarine purchase practice and overall market trends
    • Frequency of purchase / order placement cycle for margarine
    • Sources of margarine purchases
    • Awareness levels fat content in margarine items, in terms of percent
    • Major needs gaps faced and expectations from a margarine supplier

    Value/Results

    A topline analysis of research results were presented to the client along with the actionable insights. Results were interpreted by geographical coverage and food service channel type.

    Study findings enabled the client to assist its end client in identifying pain points of food service channels, usage and trends for margarine in bakery products.

  • Corporate Brand Reputation Assessment for Food & Beverage Company
    Case Study
    Sector |Consumer Products
    • Our client is a US based consulting firm and wanted to understand the brand reputation of a global food and beverage firm among various stakeholders.

    • UK, Germany, France, Italy, Spain, Russia, Switzerland, Poland, Czech, Sweden, Norway, Finland, South Africa, UAE, Saudi Arabia, Brazil and Mexico.

    Approach

    • Primary research was conducted with senior level professionals in regulatory agencies for food and beverage sector, state government organizations who are extensively involved in policy structuring, market regulation and compliance for food and beverage sector, thinks tanks, journalists, client customer and competition customers
    • Other key components of the research were:

    üAssessing the stakeholders’ view towards its market reputation

    üOpinion of journalists towards the client’s  brand and competition brand

    üEvaluate the market reputation of client’s brand along with its competitor(s)

    Value/Results

    The research enabled the client to:

    • Identify key attributes for strong brand reputation of food and beverage companies
    • Identify competitors with high reputation among regulatory agencies and provided the opportunity to improve its brand.
  • A global study on adoption of the term “The internet of things’
    Case Study
    Sector | Education
    • Our client , a leading IT research firm was interested to understand the adoption of the popular term “The Internet of things” within large organizations across various industries.

    • In depth discussions were conducted with CIO’s/CTO’s of large organizations with the focus of understanding the level of preparedness in their organization.
      700 interviews were conducted across 14 countries , covering a various number of industries.

    Approach

    A detailed discussion was held between Phronesis™ research team and client’s project team to understand the overall objective of study, key product lines for which information was required, profile of samples. Following to it the research team designed the detailed stud plan, methodology, sampling design, questionnaire and coverage plan for client’s approval

    The topics that were covered in the research included current/future usage , key drivers , IoT value propositions for enterprises, annual spending on IoT ,Infrastructure requirement , Enablers of IoT, Direction of technological development and adoption.

    Value/Results

    The finding of the surveys helped our client to gain  insightful information about the adoption of the term “The internet of things’ within large organizations. The information helped our client to analyze and interpret the importance of this term within organizations across the world covering various industries.

  • Identification and profiling of most sought after International management programs
    Case Study
    Sector | Education
    • Our client , a European University wanted to increase the international enrollments in its management programs. The client was interested in increasing both on campus and off campus enrollments particularly from the regions of Asia Pacific and Latin America. The client also wanted to understand the competition in the above defined market.

    • Phronesis Partners conducted exhaustive desk based research  to identify and asses top universities from around the world , offering both on and off campus management courses for international students.

      During the phase 2 of research , 3500 management aspirants who were planning to study internationally were surveyed across Asian and Latin American markets.

    Approach

    The objectives of the research were to identify the most sought after international universities by the Asian and Latin American students , asses key student segments and demographics , build detailed profiles of universities identified as top competition and suggest strategic recommendations and final insights.

    Various factors such as countries with maximum amount of student outflow for management programs along with  their desired destinations were evaluated.

    Detailed university profiles were prepared based on intelligence gathered through desk research and surveys.

    The results were collected and analyzed through statistical methods to churn out various insights.

    Value/Results

    The research and information helped our client to gain  insightful information about the current trends in the student outflow market for management study. Also , the reports helped our client to understand and analyze the competition. By the help of the results from the research , our client was able to see a rise in the number of international students from the intended regions.

  • Education Sector – Market Opportunity Study
    Case Study
    Sector | Education
    • Education sector in UAE has great potential in terms of growth, expansion, demand and size. Our client is a leading international  education brand and wanted to enter into UAE.

    • UAE

    Approach

    • Detailed profiles of 3 major players were presented to the client.
    • Research findings enabled the client to identify the opportunity for entering into UAE education sector with effective market entry strategy.

    Value/Results

    • The main area of the study was to gather detailed understanding of UAE education sector such as:

    ̶Current market size

    ̶Macro and micro economic trends

    ̶Key drivers leading the growth of sector

    ̶Segmentation analysis in higher education

    ̶Government initiatives for sector’s growth

    ̶Demand potential

    ̶Market regulations

    ̶Competition analysis

    • Qualitative and quantitative research methods were used to collect the information with the combination of primary and secondary data
    • Secondary research was used to understand micro and macro environment factors, market regulations and major players in high education
    • Interviews were conducted with policy makers, influencers, key opinion leaders and experts to understand

    ̶Overall growth and potential of education sector in UAE

    ̶Key growth drivers, competition and estimated market share in high education sector and course offered under higher education

    ̶Deep dive on macro economic trends

    ̶Support from local and national government

    ̶Promising opportunities for private players

    ̶Barrier for entering new foreign players

    ̶

    • Competition analysis was applied using five forces model
    • Highlighted the factors driving the demand potential for higher education in UAE
    • Segmentation analysis was applied to support our client to understand various sub segments that exists in high education sector
    • Location analysis was conducted to help our client finding better place to set-up in UAE
  • A global study on adoption of the term “The internet of things’
    Case Study
    Sector | Energy & Utility
    • Our client , a leading IT research firm was interested to understand the adoption of the popular term “The Internet of things” within large organizations across various industries.

    • In depth discussions were conducted with CIO’s/CTO’s of large organizations with the focus of understanding the level of preparedness in their organization.
      700 interviews were conducted across 14 countries , covering a various number of industries.

    Approach

    A detailed discussion was held between Phronesis™ research team and client’s project team to understand the overall objective of study, key product lines for which information was required, profile of samples. Following to it the research team designed the detailed stud plan, methodology, sampling design, questionnaire and coverage plan for client’s approval

    The topics that were covered in the research included current/future usage , key drivers , IoT value propositions for enterprises, annual spending on IoT ,Infrastructure requirement , Enablers of IoT, Direction of technological development and adoption.

    Value/Results

    The finding of the surveys helped our client to gain  insightful information about the adoption of the term “The internet of things’ within large organizations. The information helped our client to analyze and interpret the importance of this term within organizations across the world covering various industries.

  • Regional Energy Market Scenario Future Market Opportunity Study
    Case Study
    Sector | Energy & Utility
      • The focus of the research was to understand the shifts in regional dynamics, local market fundamentals and evolving policy drivers across the EMEA and Asia Pacific region.
    • UK, France, Germany, Italy, Spain, South Africa, Nigeria, UAE, Saudi Arabia, Kuwait, Qatar, Egypt, India, China, Australia and Malaysia.

    Approach

    • 600 surveys were conducted with various business decision makers which were mainly CEO, COO, Head of Department, Strategy Director and VP Strategy
    • Qualitative interviews were steered with Industry Experts, Key Opinion Leaders, Journalists and Government officials to understand their views on the industry outlook and future growth, key drivers shaping the energy industry policy, macroeconomic trends and policies, power sector and natural gas outlook

    Value/Results

    Detailed insights and analysis report was delivered highlighting key recommendations in each geography for client’s assistance.

  • A global study on adoption of the term “The internet of things’
    Case Study
    Sector | Financial Services
    • Our client , a leading IT research firm was interested to understand the adoption of the popular term “The Internet of things” within large organizations across various industries.

    • In depth discussions were conducted with CIO’s/CTO’s of large organizations with the focus of understanding the level of preparedness in their organization.
      700 interviews were conducted across 14 countries , covering a various number of industries.

    Approach

    A detailed discussion was held between Phronesis™ research team and client’s project team to understand the overall objective of study, key product lines for which information was required, profile of samples. Following to it the research team designed the detailed stud plan, methodology, sampling design, questionnaire and coverage plan for client’s approval

    The topics that were covered in the research included current/future usage , key drivers , IoT value propositions for enterprises, annual spending on IoT ,Infrastructure requirement , Enablers of IoT, Direction of technological development and adoption.

    Value/Results

    The finding of the surveys helped our client to gain  insightful information about the adoption of the term “The internet of things’ within large organizations. The information helped our client to analyze and interpret the importance of this term within organizations across the world covering various industries.

  • Business Model Analysis of PE Firms – Billion Dollar Private Equity Firm
    Case Study
    Sector | Financial Services
    • The objective of the research was to  understand the private equity investor industry in terms of evolution and growth and  evaluate the business model and business dynamics of private equity investor industry.

      • Research was conducted across US, UK, France, Germany, India, China and Singapore to collect the views of PE firms about future growth drivers and basic business principles.
      • 2000 phone based interviews were conducted in mid to large size private equity firms.

    Approach

    Administration of extensive primary research among individuals who are responsible for s=investment strategy development in private investor industry.

    Survey instrument was designed in consultation with client.

    Identification of strategies adopted by PE firms when access to debt gets tougher and states which requires PE firms to restructure their business model.

    Identification of the necessity for re-examining the working model of PE forms in the context of competitive market.

    Evaluation of the impact of debt level on leverage buy out returns and corresponding strategy of PE firms to access the debt

    Assessed the various structures of PE firms to understand their business model.

    Determination of  fallacy in the assumptions in strategy development which could bring PE firms to the brink of bankruptcy.

    Value/Results

    A detailed report was presented to the client covering debate on the role of PE investors in failing to turnaround the companies taken over.

    Explored strategies and various alternative to make the PE firm’s business model more efficient and lucrative.

  • Impact of Solvency II regulations – Insurance Market Behaviour Study
    Case Study
    Sector | Financial Services
    • The research mandate was to understand the preparedness of life and non life insurers for Solvency II regulations and

      gauge the perception of insurance industry to follow and comply with Solvency II regulations.

      • Target organizations were insurance companies with net written premium of GBP 500 million and above .
      • Target countries were UK, France, Germany, Switzerland, Nordics and Benelux.
      • A total of 75 interviews were completed covering titles such as CRO, CFO, VP and Director level.

    Approach

    Primary research was conducted with senior level executives in life and non-life insurance companies having knowledge about the risk and compliance management.

    Information covered during the research included  areas such as :

    • Current stage , approach and planning for Solvency II regulations
    • Organizational readiness for implementing Solvency II regulations
    • Training provided to the current staff
    • Internal budget and resource requirement
    • Reporting and management of information method to comply with Solvency II regulations and overall business perception
    • Impact of delaying the implementation of Solvency II regulations
    • Strategies post implementation
    • Challenges, issues and concerns to follow and implement Solvency II regulations.

    Value/Results

    Research results were provided to the client which included the country wise analysis which  in turn enabled our client’s team to understand the different approaches taken by insurance companies.

    Summarized results were presented to the client in a PowerPoint presentation format with basic charts and top line analysis .

    Our client was able to integrate the information into its consulting report which helped insurance companies to understand the various approaches and strategies to deal with the challenges that stem from Solvency II regulations.

  • Investment Opportunity Analysis in Retail Market – Mid Size Private Equity Fund
    Case Study
    Sector | Financial Services
    • The objective of the research was to  understand the retail apparel sector and its key players in USA, Canada and UK and to identify and analyze investment opportunity in retail market across target countries.

    • A number of interviews were conducted in USA, Canada and UK.

    Approach

    Interviews were conducted with various shareholders to assimilate current market perceptions and future expectations.

    Discussion guide was prepared and administered among experts and senior management of target companies .

    Identification of  potential investment opportunities based on an analysis of market size, forecasts, emerging trends and growth drivers through secondary research was done.

     

    Leading market participants were classified based on distribution formats in each region and conducted a thorough operational analysis of key performance indicators including the number of stores, new store additions, average store size, sales, footfalls, conversion ratios and per capita expenditure.

    Determination and prioritization key targets based on growth prospects, market positioning, operational efficiencies, valuations, and synergies with the existing portfolio was done.

    In-depth financial analysis took into account by our business research team to understand revenue growth and working capital analysis, profitability and return ratios, as well as valuation multiple comparisons.

    Country wise key findings were presented in power point presentation format

    Value/Results

    Market-specific insights were provided which enabled the client to determine potential investment opportunities at significantly lower cost than if the analysis had been sourced from a bulge bracket strategic consulting firm .

  • A global study on adoption of the term “The internet of things’
    Case Study
    Sector | Media & Entertainment
    • Our client , a leading IT research firm was interested to understand the adoption of the popular term “The Internet of things” within large organizations across various industries.

    • In depth discussions were conducted with CIO’s/CTO’s of large organizations with the focus of understanding the level of preparedness in their organization.
      700 interviews were conducted across 14 countries , covering a various number of industries.

    Approach

    A detailed discussion was held between Phronesis™ research team and client’s project team to understand the overall objective of study, key product lines for which information was required, profile of samples. Following to it the research team designed the detailed stud plan, methodology, sampling design, questionnaire and coverage plan for client’s approval

    The topics that were covered in the research included current/future usage , key drivers , IoT value propositions for enterprises, annual spending on IoT ,Infrastructure requirement , Enablers of IoT, Direction of technological development and adoption.

    Value/Results

    The finding of the surveys helped our client to gain  insightful information about the adoption of the term “The internet of things’ within large organizations. The information helped our client to analyze and interpret the importance of this term within organizations across the world covering various industries.

  • Study on government policies and regulations for public sector infrastructure
    Case Study
    Sector | Government
    • The objective of the study was to understand the infrastructure policies, procurement and delivery in government and public sector.

    • US and Canada

    Approach

    • Various policies and regulations for public sector infrastructure were identified using secondary research which was then used to design the questionnaire
    • Interviews were conducted with government officials in public welfare and infrastructure development who are familiar with infrastructure policies, procurement and delivery across US and Canada
    • 50% of the interviews were conducted across public sector & government organizations having annual operating budget of more than $500 million
    • Some qualitative interviews were also conducted with policy regulators to understand the regulations and challenges in infrastructure development

    Value/Results

    The client was able to integrate the information in its consulting services to assist infrastructure contractors for detailed understanding of issues and support in public infrastructure bids.

  • A global study on adoption of the term “The internet of things’
    Case Study
    Sector | Government
    • Our client , a leading IT research firm was interested to understand the adoption of the popular term “The Internet of things” within large organizations across various industries.

    • In depth discussions were conducted with CIO’s/CTO’s of large organizations with the focus of understanding the level of preparedness in their organization.
      700 interviews were conducted across 14 countries , covering a various number of industries.

    Approach

    A detailed discussion was held between Phronesis™ research team and client’s project team to understand the overall objective of study, key product lines for which information was required, profile of samples. Following to it the research team designed the detailed stud plan, methodology, sampling design, questionnaire and coverage plan for client’s approval

    The topics that were covered in the research included current/future usage , key drivers , IoT value propositions for enterprises, annual spending on IoT ,Infrastructure requirement , Enablers of IoT, Direction of technological development and adoption.

    Value/Results

    The finding of the surveys helped our client to gain  insightful information about the adoption of the term “The internet of things’ within large organizations. The information helped our client to analyze and interpret the importance of this term within organizations across the world covering various industries.

  • Private Infrastructure Investment Perception
    Case Study
    Sector | Manufacturing & Construction
    • 100 interviews each in US, UK, France, Germany, UAE and Saudi Arabia were conducted.

      Target respondents were fund managers, investment managers and investment analysts who evaluates the investment options

      Phone based interviews were conducted with companies having more than USD 1 billion under asset management.

    Approach

    Primary research was conducted amongst pension funds and sovereign wealth funds to gauge their perception towards investment in private infrastructure

    The topics covered during the research were :

    • Investment perception in private infrastructure
    • Infrastructure investment scope
    • Investor’s suitability for private infrastructure
    • Investment vehicles
    • Investment methods/financing
    • Asset risks and consideration
    • Views on public private partnership

    Value/Results

    The finding of the surveys helped our client to gain  insightful information on perceptions of institutional investor on providing finances for private infrastructure. Also ,  the information helped our client to analyze their current status of  their infrastructure and construction services and plan for future accordingly.

  • A global study on adoption of the term “The internet of things’
    Case Study
    Sector | Manufacturing & Construction
    • In depth discussions were conducted with CIO’s/CTO’s of large organizations with the focus of understanding the level of preparedness in their organization.
      700 interviews were conducted across 14 countries , covering a various number of industries.

    Approach

    A detailed discussion was held between Phronesis™ research team and client’s project team to understand the overall objective of study, key product lines for which information was required, profile of samples. Following to it the research team designed the detailed stud plan, methodology, sampling design, questionnaire and coverage plan for client’s approval

    The topics that were covered in the research included current/future usage , key drivers , IoT value propositions for enterprises, annual spending on IoT ,Infrastructure requirement , Enablers of IoT, Direction of technological development and adoption.

    Value/Results

    The finding of the surveys helped our client to gain  insightful information about the adoption of the term “The internet of things’ within large organizations. The information helped our client to analyze and interpret the importance of this term within organizations across the world covering various industries.

  • Study on government policies and regulations for public sector infrastructure
    Case Study
    Sector | Manufacturing & Construction
    • US and Canada

    Approach

    • Various policies and regulations for public sector infrastructure were identified using secondary research which was then used to design the questionnaire
    • Interviews were conducted with government officials in public welfare and infrastructure development who are familiar with infrastructure policies, procurement and delivery across US and Canada
    • 50% of the interviews were conducted across public sector & government organizations having annual operating budget of more than $500 million
    • Some qualitative interviews were also conducted with policy regulators to understand the regulations and challenges in infrastructure development

    Value/Results

    The client was able to integrate the information in its consulting services to assist infrastructure contractors for detailed understanding of issues and support in public infrastructure bids.

  • A global study on adoption of the term “The internet of things’
    Case Study
    Sector | Oil & Chemical
    • Our client , a leading IT research firm was interested to understand the adoption of the popular term “The Internet of things” within large organizations across various industries.

    • In depth discussions were conducted with CIO’s/CTO’s of large organizations with the focus of understanding the level of preparedness in their organization.
      700 interviews were conducted across 14 countries , covering a various number of industries.

      In depth discussions were conducted with CIO’s/CTO’s of large organizations with the focus of understanding the level of preparedness in their organization.
      700 interviews were conducted across 14 countries , covering a various number of industries.

    Approach

    A detailed discussion was held between Phronesis™ research team and client’s project team to understand the overall objective of study, key product lines for which information was required, profile of samples. Following to it the research team designed the detailed stud plan, methodology, sampling design, questionnaire and coverage plan for client’s approval

    The topics that were covered in the research included current/future usage , key drivers , IoT value propositions for enterprises, annual spending on IoT ,Infrastructure requirement , Enablers of IoT, Direction of technological development and adoption.

    Value/Results

    The finding of the surveys helped our client to gain  insightful information about the adoption of the term “The internet of things’ within large organizations. The information helped our client to analyze and interpret the importance of this term within organizations across the world covering various industries.

  • Margarine Usage in Hotels and Bakery
    Case Study
    Sector | Oil & Chemical
    • The research mandate was to understand the usage of margarine in bakery products and analyze the consumption pattern and bakery product wise usage of margarine.

    • Target countries were US, Canada, UK, France, Germany, Italy, Spain, Nordics, Netherlands, Brazil, Mexico, India, China and Australia.

      A total of 2000 interviews were conducted.

    Approach

    Phronesis assisted the client in defining suitable methodology, geographical coverage and various food service channels that are to be covered based on client’s research needs.

    Primary research was conducted among hotels, bakery shops, fast food chains and office canteens with multiple sizes. Interviews were conducted with purchase decision makers, chefs, and inventory managers who are responsible for buying margarine.

    Key information areas covered during the research included :

    • Purchase practice followed for margarine within the organization
    • Awareness and usage level of margarine
    • Average monthly spend and procurement levels for margarine in the last six months
    • Monthly consumption, spend levels in the last six months by different forms of margarine
    • Volume of margarine consumed by different applications such as liquid, soft/table and hard
    • Daily number of servings of various bakery products as the approximate usage of margarine
    • Top 5 dishes served using Margarine
    • Margarine purchase practice and overall market trends
    • Frequency of purchase / order placement cycle for margarine
    • Sources of margarine purchases
    • Awareness levels fat content in margarine items, in terms of percent
    • Major needs gaps faced and expectations from a margarine supplier

    Value/Results

    A topline analysis of research results were presented to the client along with the actionable insights. Results were interpreted by geographical coverage and food service channel type.

    Study findings enabled the client to assist its end client in identifying pain points of food service channels, usage and trends for margarine in bakery products.

  • A global study on adoption of the term “The internet of things’
    Case Study
    Sector | Tech & Telecom
    • Our client , a leading IT research firm was interested to understand the adoption of the popular term “The Internet of things” within large organizations across various industries.

    • In depth discussions were conducted with CIO’s/CTO’s of large organizations with the focus of understanding the level of preparedness in their organization.
      700 interviews were conducted across 14 countries , covering a various number of industries.

    Approach

    A detailed discussion was held between Phronesis™ research team and client’s project team to understand the overall objective of study, key product lines for which information was required, profile of samples. Following to it the research team designed the detailed stud plan, methodology, sampling design, questionnaire and coverage plan for client’s approval

    The topics that were covered in the research included current/future usage , key drivers , IoT value propositions for enterprises, annual spending on IoT ,Infrastructure requirement , Enablers of IoT, Direction of technological development and adoption.

    Value/Results

    The finding of the surveys helped our client to gain  insightful information about the adoption of the term “The internet of things’ within large organizations. The information helped our client to analyze and interpret the importance of this term within organizations across the world covering various industries.

  • Connected stores – A research on how retail industry is shaping up
    Case Study
    Sector | Tech & Telecom
    • Our client , a leading IT research firm was interested to track the impact of new technological advancements  on the retail industry.  The mandate for our client  was to forecast the impact of digitalization in retail industry. The questions that needed answers were ,  how are retail stores innovating technologies to stay ahead in the game? Would ‘the connected stores” be the answer to all their woes?

    • Phronesis conducted 100 interviews across the globe with big box retailers.
      Interviews were conducted with CIO’s/CTO’s of retail stores with annual revenues of $1 billion and over.

    Approach

    A detailed discussion was held between Phronesis™ research team and client’s project team to understand the overall objective of study, key product lines for which information was required, profile of samples. Following to it the research team designed the detailed stud plan, methodology, sampling design, questionnaire and coverage plan for client’s approval

    The topics that were covered in the research included current/planned technology adoption , preparedness for connected retails, business priorities  and digital/technological innovation.

    The potential areas that could be explored in the future were , connected digital point of sales, assistive retail/customer technology ,currently installed in-store app , Robo-market and connected customer service experience.

    Value/Results

    The finding of the surveys helped our client to gain  insightful information on the impact of digitalization of the retail stores and the industry. The information helped our client to analyze their current status of  technological advancement and plan for future accordingly.

  • Communication Service Providers – Industry Trends and Issues
    Case Study
    Sector | Tech & Telecom
    • The research objective was to gather opinion of decision makers around trends and issues in communication industry worldwide.

    • North America, Europe, Central and Latin America.

    Approach

    • Primary research was conducted among decision makers responsible for budget to buy carrier Ethernet customer reporting and performance management solutions and employed in IT or OSS functions
    • Job titles targeted were VP, Director, Sr. Solution Manager, Sr. Engineer, Sr. Manager Network Services, OSS Architect, Technology Engineer and Network Planning Manager
    • Target organizations were Telecommunication Service Provider, Wireless Carrier, Cable MSO and Alternative Access Vendor covering tier 1 and tier 2 network/carrier

    Value/Results

    Using the quantitative and qualitative information, client was able derive actionable insights and improved the sales targeting approach. Qualitative information also helped the client to understand customer pain points, decision making criteras, preferences and concerns to buy software and hardware equipment for performance management and customer reporting.

  • A global study on adoption of the term “The internet of things’
    Case Study
    Sector | Transport & Logistics
    • Our client , a leading IT research firm was interested to understand the adoption of the popular term “The Internet of things” within large organizations across various industries.

    • In depth discussions were conducted with CIO’s/CTO’s of large organizations with the focus of understanding the level of preparedness in their organization.
      700 interviews were conducted across 14 countries , covering a various number of industries.

    Approach

    A detailed discussion was held between Phronesis™ research team and client’s project team to understand the overall objective of study, key product lines for which information was required, profile of samples. Following to it the research team designed the detailed stud plan, methodology, sampling design, questionnaire and coverage plan for client’s approval

    The topics that were covered in the research included current/future usage , key drivers , IoT value propositions for enterprises, annual spending on IoT ,Infrastructure requirement , Enablers of IoT, Direction of technological development and adoption.

    Value/Results

    The finding of the surveys helped our client to gain  insightful information about the adoption of the term “The internet of things’ within large organizations. The information helped our client to analyze and interpret the importance of this term within organizations across the world covering various industries.

  • A global study on adoption of the term “The internet of things’
    Case Study
    Sector | Healthcare
    • Our client , a leading IT research firm was interested to understand the adoption of the popular term “The Internet of things” within large organizations across various industries.

    • In depth discussions were conducted with CIO’s/CTO’s of large organizations with the focus of understanding the level of preparedness in their organization.
      700 interviews were conducted across 14 countries , covering a various number of industries.

    Approach

    A detailed discussion was held between Phronesis™ research team and client’s project team to understand the overall objective of study, key product lines for which information was required, profile of samples. Following to it the research team designed the detailed stud plan, methodology, sampling design, questionnaire and coverage plan for client’s approval

    The topics that were covered in the research included current/future usage , key drivers , IoT value propositions for enterprises, annual spending on IoT ,Infrastructure requirement , Enablers of IoT, Direction of technological development and adoption.

    Value/Results

    The finding of the surveys helped our client to gain  insightful information about the adoption of the term “The internet of things’ within large organizations. The information helped our client to analyze and interpret the importance of this term within organizations across the world covering various industries.

  • Study on Business Innovation in Pharmaceutical Sector
    Case Study
    Sector | Healthcare
    • The objective of the research was to understand the different types of innovation used by pharmaceutical companies to develop competitive advantage.

    • Specific target countries were US, Brazil, Mexico, UK, France, Germany, Italy, Spain, Portugal, Sweden, Netherlands, Switzerland, Russia, India, China, Australia, Hong Kong, Malaysia, South Korea, Japan, UAE and Saudi Arabia.

      A total of 2,000 interviews were conducted.

    Approach

    Interviews were conducted using a mix of  the online business panel and telephonic approach.

    Key information areas covered during the research were :

    • Identification of the creative approach and methods used by business to streamline their production process
    • Determination of the areas where businesses are looking to improve using creativity and innovation
    • Parameters used by businesses to benchmark their process performance before and after innovation
    • Talents and skill sets employed by businesses to bring into innovation
    • Critical business process, challenges and barriers to implement innovation

    Value/Results

    Benchmarking analysis was conducted to understand how organizations  differentiate in their business strategies, products and services using innovation.

    Study findings enabled our client to help and consult its clients with innovation across business models and prepare for developing competitive advantage in each of the target countries.

  • Brand Awareness Study for Advanced Injection Devices in North America & LATAM
    Case Study
    Sector | Healthcare
    • A Leading Healthcare Consulting Company wanted to understand the current market trends and popularity of prevailing brands of advanced automatic injection devices used to deliver insulin in diabetes treatment and exploring the opportunities for their client’s brand. The main area of focus was:

      • To identify current market trends for injection devices used in curing diabetes
      • To understand gap between client offerings and competitors’ offerings by conducting competition analysis
    • USA, Canada, Brazil and Chile.

    Approach

    • Identified the major brands of automatic injections devices and respective market share through desk based research to define the scope of the study
    • Determined the current market trends and popularity of prevailing brands of automatic injection devices by interviewing pharmacists and drug retailers
    • Identified the weak points in current brands and significance for using them in treating diabetes to investigate the needs
    • Designed and administered a 25 minutes long questionnaire among pharmacists using Computer Assisted Telephone Interview (CATI) methodology
    • Understand the key market trends and strategies of competitors for pushing their brands to retailers and what incentives are offered by these brands to retailers on sales
    • Identified the most popular brand of advanced injection devices selling in the market and its characteristics to understand the gap between such brand and client’s brand

    Value/Results

    Research findings enabled the client to successfully understand the current market trends for advanced injection devices, integrated these findings in exploring the opportunities to innovate the new injections in treating diabetes

    The research also helped the client to:

    • Increase the efficiency of the products, and helped them understand that emphasis should be given on the substances used to manufacture it
    • Identify opportunity and market scope of new advanced injection devices by conducting the need-gap analysis