Opinion Leaders and C Level

 

Opinion and thought leaders are exceptionally knowledgeable and well informed about the trends, trajectories, and targets of their respective industries. These business leaders often have the last word on the prospects within their fields and our clients have consistently derived crucial advantage from their incisive insights.

Key Opinion Leaders (KOLs) are best positioned to anticipate shifts and patterns in markets, industry, and the economy at large. This is the reason that conversations with CXOs, Presidents, Heads of Industry Associations, Public Intellectuals, et cetera can lend critical understanding needed for strategic decision making.

At Phronesis™, our extensive experience in engaging with such audiences — across industries and geographies — and sourcing key insights has been a defining factor in the growth story of our clients. Investing in KOL market research is the surest way to recognize movements in the business ecosystem and validate strategies. Our clients have used this service to determine product positioning, get feedback on R&D plans, float new product concepts and validate marketing mix, among others.

Case Studies >>
  • Connected stores – A research on how retail industry is shaping up
    Case Study
    Sector |Consumer Production
    • Our client , a leading IT research firm was interested to track the impact of new technological advancements  on the retail industry.  The mandate for our client  was to forecast the impact of digitalization in retail industry. The questions that needed answers were ,  how are retail stores innovating technologies to stay ahead in the game? Would ‘the connected stores” be the answer to all their woes?

    • Phronesis conducted 100 interviews across the globe with big box retailers.
      Interviews were conducted with CIO’s/CTO’s of retail stores with annual revenues of $1 billion and over.

    Approach

    A detailed discussion was held between Phronesis™ research team and client’s project team to understand the overall objective of study, key product lines for which information was required, profile of samples. Following to it the research team designed the detailed stud plan, methodology, sampling design, questionnaire and coverage plan for client’s approval

    The topics that were covered in the research included current/planned technology adoption , preparedness for connected retails, business priorities  and digital/technological innovation.

    The potential areas that could be explored in the future were , connected digital point of sales, assistive retail/customer technology ,currently installed in-store app , Robo-market and connected customer service experience.

    Value/Results

    The finding of the surveys helped our client to gain  insightful information on the impact of digitalization of the retail stores and the industry. The information helped our client to analyze their current status of  technological advancement and plan for future accordingly.

  • A global study on adoption of the term “The internet of things’
    Case Study
    Sector |Consumer Production
    • Our client , a leading IT research firm was interested to understand the adoption of the popular term “The Internet of things” within large organizations across various industries.

    • In depth discussions were conducted with CIO’s/CTO’s of large organizations with the focus of understanding the level of preparedness in their organization.
      700 interviews were conducted across 14 countries , covering a various number of industries.

    Approach

    A detailed discussion was held between Phronesis™ research team and client’s project team to understand the overall objective of study, key product lines for which information was required, profile of samples. Following to it the research team designed the detailed stud plan, methodology, sampling design, questionnaire and coverage plan for client’s approval

    The topics that were covered in the research included current/future usage , key drivers , IoT value propositions for enterprises, annual spending on IoT ,Infrastructure requirement , Enablers of IoT, Direction of technological development and adoption.

    Value/Results

    The finding of the surveys helped our client to gain  insightful information about the adoption of the term “The internet of things’ within large organizations. The information helped our client to analyze and interpret the importance of this term within organizations across the world covering various industries.

  • BigData Analytics and Business Intelligence – Organizational usage study
    Case Study
    Sector |Consumer Production
    • The focus of the research was to understand how organizations are thinking about BigData in making current and future decisions.

    • — Target countries – UK , France ,Germany and USA.

      — Phronesis completed 150 surveys across Financial Services , Retail & Wholesale and Energy & Utilities.

      — Organizations with annual revenue of  $ 250 million and over.

      — COO , Chairmen , CEO , CFO , President , Controller , Treasurer , Executive VP , Senior VP, CIO , CTO , Dire tor IT , VP IT were contacted during the process of research.

    Approach

    Primary research was conducted among business executive directors that use/structure business data to asses organizational performance and assist with strategic planning exercises IT executives/directors who help in supplying data that their business needs.

    Information covered during the research included organization’s approach to data management , key people responsible for organization’s data management strategy , usage and planned usage of BigData in organizations, importance of data in decision making in the organization , sources of data collection or planned collection by organizations , the speed with which data is processed and how it is changing for the future.

    Key challenges faced by the organization when attempting to process data more quickly , importance of processing and acting on data to the organization in real time, functions for which real time analytics/decision making is important, BigData technology awareness and usage , Big performance analytics technology awareness and usage within the organization and technology companies seen as leaders in BigData were also assessed during the study.

    Value/Results

    Study results helped the clients to develop White Paper, Newsletter for their clients  and develop marketing/business material to present the capabilities in the market in a better way.

    Research findings were published by the client that has been used by organizations across verticals for benchmarking purposes. It also helped them in developing their thought leadership in the BigData space.

  • Cross Border Challenges
    Case Study
    Sector |Consumer Production
    • Our client was a global research and consulting firm and wanted to understand how large businesses deal with the cross border challenges, cultural integration, economic volatility risk and business dynamics.

      • 400 interviews were carried out across various range of industries in US, Canada, UK, Germany, France, Italy, Switzerland, India, China, Korea, Australia and UAE.

    Approach

    • Primary research was focused to cover large corporations with annual revenue more than USD 2 billion including global 2000 companies
    • Discussions were conducted with individuals who were responsible for strategy development, payment management system, FDI collaboration and cross boarder transactions.
    • We targeted board members, CFO, COO, CEO and their direct reports Head of Strategy, Strategy Director, Vice President of Strategy, Head of Legal & Corporate Affairs

    Value/Results

    The research helped the client to identify cross boarder initiatives and respective challenges faced by corporations.

    Also, the client was able to understand the cross boarder issues and challenges faced by banks and integrated the findings of the research into its consulting services across the targeted markets.

  • A global study on adoption of the term “The internet of things’
    Case Study
    Sector | Education
    • Our client , a leading IT research firm was interested to understand the adoption of the popular term “The Internet of things” within large organizations across various industries.

    • In depth discussions were conducted with CIO’s/CTO’s of large organizations with the focus of understanding the level of preparedness in their organization.
      700 interviews were conducted across 14 countries , covering a various number of industries.

    Approach

    A detailed discussion was held between Phronesis™ research team and client’s project team to understand the overall objective of study, key product lines for which information was required, profile of samples. Following to it the research team designed the detailed stud plan, methodology, sampling design, questionnaire and coverage plan for client’s approval

    The topics that were covered in the research included current/future usage , key drivers , IoT value propositions for enterprises, annual spending on IoT ,Infrastructure requirement , Enablers of IoT, Direction of technological development and adoption.

    Value/Results

    The finding of the surveys helped our client to gain  insightful information about the adoption of the term “The internet of things’ within large organizations. The information helped our client to analyze and interpret the importance of this term within organizations across the world covering various industries.

  • Networking Security Issues and Challenges among Businesses
    Case Study
    Sector | Education
    • An IT client wanted to understand the issues, challenges and concerns about current network, desktop, and server enterprise level security among mid to large businesses.

    • Belgium, France, Germany, Italy, Netherlands, Spain, Sweden, Switzerland, UK, UAE, Saudi Arabia and South Africa.

    Approach

    • 1,800 surveys were completed quarterly across Financial Services, Manufacturing, Retail & Wholesale, Energy & Utilities, Construction & Material, Hi-Tech Engineering, Industrial Engineering, Media & Entertainment, Travel & Transportation, Chemicals and Public Sector
    • Organizations with annual revenue between $100-$999 Million were targeted
    • Primary research was conducted among IT decision makers and influencers responsible for networking and IT security decisions which were mainly CIO, CTO, CSO, CISO, CCO, Network Administrator and IT DM

    Value/Results

    • Study results helped the client to develop a comprehensive analysis of various challenges and issues facing mid to large size businesses and how these challenges are changing over a period of time
    • The client was able to successfully deliver the inputs to its client to design the marketing and sales campaign for Network security consulting services and products.
  • Cross Border Challenges
    Case Study
    Sector | Education
    • Our client was a global research and consulting firm and wanted to understand how large businesses deal with the cross border challenges, cultural integration, economic volatility risk and business dynamics.

      • 400 interviews were carried out across various range of industries in US, Canada, UK, Germany, France, Italy, Switzerland, India, China, Korea, Australia and UAE.

    Approach

    • Primary research was focused to cover large corporations with annual revenue more than USD 2 billion including global 2000 companies
    • Discussions were conducted with individuals who were responsible for strategy development, payment management system, FDI collaboration and cross boarder transactions.
    • We targeted board members, CFO, COO, CEO and their direct reports Head of Strategy, Strategy Director, Vice President of Strategy, Head of Legal & Corporate Affairs

    Value/Results

    The research helped the client to identify cross boarder initiatives and respective challenges faced by corporations.

    Also, the client was able to understand the cross boarder issues and challenges faced by banks and integrated the findings of the research into its consulting services across the targeted markets.

  • A global study on adoption of the term “The internet of things’
    Case Study
    Sector | Energy & Utility
    • Our client , a leading IT research firm was interested to understand the adoption of the popular term “The Internet of things” within large organizations across various industries.

    • In depth discussions were conducted with CIO’s/CTO’s of large organizations with the focus of understanding the level of preparedness in their organization.
      700 interviews were conducted across 14 countries , covering a various number of industries.

    Approach

    A detailed discussion was held between Phronesis™ research team and client’s project team to understand the overall objective of study, key product lines for which information was required, profile of samples. Following to it the research team designed the detailed stud plan, methodology, sampling design, questionnaire and coverage plan for client’s approval

    The topics that were covered in the research included current/future usage , key drivers , IoT value propositions for enterprises, annual spending on IoT ,Infrastructure requirement , Enablers of IoT, Direction of technological development and adoption.

    Value/Results

    The finding of the surveys helped our client to gain  insightful information about the adoption of the term “The internet of things’ within large organizations. The information helped our client to analyze and interpret the importance of this term within organizations across the world covering various industries.

  • BigData Analytics and Business Intelligence – Organizational usage study
    Case Study
    Sector | Energy & Utility
    • The focus of the research was to understand how organizations are thinking about BigData in making current and future decisions.

    • — Target countries – UK , France ,Germany and USA.

      — Phronesis completed 150 surveys across Financial Services , Retail & Wholesale and Energy & Utilities.

      — Organizations with annual revenue of  $ 250 million and over.

      — COO , Chairmen , CEO , CFO , President , Controller , Treasurer , Executive VP , Senior VP, CIO , CTO , Dire tor IT , VP IT were contacted during the process of research.

    Approach

    Primary research was conducted among business executive directors that use/structure business data to asses organizational performance and assist with strategic planning exercises IT executives/directors who help in supplying data that their business needs.

    Information covered during the research included organization’s approach to data management , key people responsible for organization’s data management strategy , usage and planned usage of BigData in organizations, importance of data in decision making in the organization , sources of data collection or planned collection by organizations , the speed with which data is processed and how it is changing for the future.

    Key challenges faced by the organization when attempting to process data more quickly , importance of processing and acting on data to the organization in real time, functions for which real time analytics/decision making is important, BigData technology awareness and usage , Big performance analytics technology awareness and usage within the organization and technology companies seen as leaders in BigData were also assessed during the study.

    Value/Results

    Study results helped the clients to develop White Paper, Newsletter for their clients  and develop marketing/business material to present the capabilities in the market in a better way.

    Research findings were published by the client that has been used by organizations across verticals for benchmarking purposes. It also helped them in developing their thought leadership in the BigData space.

  • Cross Border Challenges
    Case Study
    Sector | Energy & Utility
    • Our client was a global research and consulting firm and wanted to understand how large businesses deal with the cross border challenges, cultural integration, economic volatility risk and business dynamics.

      • 400 interviews were carried out across various range of industries in US, Canada, UK, Germany, France, Italy, Switzerland, India, China, Korea, Australia and UAE.

    Approach

    • Primary research was focused to cover large corporations with annual revenue more than USD 2 billion including global 2000 companies
    • Discussions were conducted with individuals who were responsible for strategy development, payment management system, FDI collaboration and cross boarder transactions.
    • We targeted board members, CFO, COO, CEO and their direct reports Head of Strategy, Strategy Director, Vice President of Strategy, Head of Legal & Corporate Affairs

    Value/Results

    The research helped the client to identify cross boarder initiatives and respective challenges faced by corporations.

    Also, the client was able to understand the cross boarder issues and challenges faced by banks and integrated the findings of the research into its consulting services across the targeted markets.

  • Changing Role of CFO in Risk and Compliance Management
    Case Study
    Sector | Energy & Utility
    • A leading strategy consulting firm wanted to understand how CFOs are contributing in organizational strategy to administer the risk and compliance management.

    • North America, Europe, Middle East and Asia Pacific.

    Approach

    • 2000 in-depth interviews were conducted with CFOs to understand the issues in financial risk management, corporate risk priorities of organizations and perception towards risk and compliance management in medium and large size companies
    • Information was gathered through direct reports which included financial data of various companies through various secondary databases.
    • Companies were targeted across different revenue bands with annual revenue of more than $10 billion, $1billion-$10 billion, $500-$999 million and $100-499 million

    Value/Results

    The final results were delivered in a PowerPoint format and our client successfully integrated the survey findings and analysis in understanding the role of CFOs in strategy formation, risk and compliance management.

  • Regional Energy Market Scenario Future Market Opportunity Study
    Case Study
    Sector | Energy & Utility
      • The focus of the research was to understand the shifts in regional dynamics, local market fundamentals and evolving policy drivers across the EMEA and Asia Pacific region.
    • UK, France, Germany, Italy, Spain, South Africa, Nigeria, UAE, Saudi Arabia, Kuwait, Qatar, Egypt, India, China, Australia and Malaysia.

    Approach

    • 600 surveys were conducted with various business decision makers which were mainly CEO, COO, Head of Department, Strategy Director and VP Strategy
    • Qualitative interviews were steered with Industry Experts, Key Opinion Leaders, Journalists and Government officials to understand their views on the industry outlook and future growth, key drivers shaping the energy industry policy, macroeconomic trends and policies, power sector and natural gas outlook

    Value/Results

    Detailed insights and analysis report was delivered highlighting key recommendations in each geography for client’s assistance.

  • A global study on adoption of the term “The internet of things’
    Case Study
    Sector | Financial Services
    • Our client , a leading IT research firm was interested to understand the adoption of the popular term “The Internet of things” within large organizations across various industries.

    • In depth discussions were conducted with CIO’s/CTO’s of large organizations with the focus of understanding the level of preparedness in their organization.
      700 interviews were conducted across 14 countries , covering a various number of industries.

    Approach

    A detailed discussion was held between Phronesis™ research team and client’s project team to understand the overall objective of study, key product lines for which information was required, profile of samples. Following to it the research team designed the detailed stud plan, methodology, sampling design, questionnaire and coverage plan for client’s approval

    The topics that were covered in the research included current/future usage , key drivers , IoT value propositions for enterprises, annual spending on IoT ,Infrastructure requirement , Enablers of IoT, Direction of technological development and adoption.

    Value/Results

    Insights to these discussions were collated and presented to the client as a white paper covering success aspects of innovation, positive implications of driving innovations in the firm and challenges faced by the firm to foster innovation.

  • Ownership of Jets – A study with the UHNWI’s
    Case Study
    Sector | Financial Services
    • A leading company in the private jet industry was launching a new service with a new structure of ownership and was interested to evaluate the market for the respective service. The objective of the research was to understand the views of UHNWI’s about the ownership of private jets and the expected usage and the need for private jets in the next 12 months.

    • In depth discussions were conducted with 60 UHNWI’s across the globe to explore their willingness to adopt fractional ownership.

    Approach

    A detailed discussion was held between Phronesis™ research team and client’s project team to understand the overall objective of study, key product lines for which information was required, profile of samples. Following to it the research team designed the detailed stud plan, methodology, sampling design, questionnaire and coverage plan for client’s approval

    Research was conducted with the focus of  understanding the views of UHNWI’s on ownerships model of private jets and their expected usage of private jets along with their needs of private jets in the next 12 months.

    UHNWI’s views about their current usage of private jets and the likelihood of using it in future were also collected.

    Value/Results

    The finding of the surveys helped our client to gain  insightful information about the usage and need for private jets. Study findings helped our client to understand that there is a huge untapped market for fractional ownership with a great potential to grow.

  • Changing Nature of Innovation
    Case Study
    Sector | Financial Services
    • Our client , a global consulting firm , wanted to understand the changing nature of innovation. The study required am understanding from the leading companies about the success of innovation in their company, their motivations for innovation, the steps they are taking to become more innovative and understand the challenges faced.

    • Comprehensive discussions were conducted with C-level executives – from the R&D, Operations , Strategy and Innovation departments  across a range of industry verticals such as Technology , Financial Services , Automotive , Chemicals etc.

    Approach

    Research was conducted to identify  and comprehend –

    —  The location of most innovative companies

    —  Importance of innovation for the success of their companies

    —  Annual revenues derived from major new products and services launched

    —  How defined is the innovation strategy for the companies

    —  Alignment of growth and innovation strategies

    —  Innovation investments

    —  Innovation priority areas- products/services/technology/systems and processes/supply chain/customer experience/business model etc.

    —  Percentage of innovated products and services co-created with customers

    —  Government funding/state ownerships/tax incentives used to support innovations

    —  Creation and fostering of innovation culture in an organization.

    Value/Results

    Insights to these discussions were collated and presented to the client as a white paper covering success aspects of innovation, positive implications of driving innovations in the firm and challenges faced by the firm to foster innovation.

  • BigData Analytics and Business Intelligence – Organizational usage study
    Case Study
    Sector | Financial Services
    • The focus of the research was to understand how organizations are thinking about BigData in making current and future decisions.

    • — Target countries – UK , France ,Germany and USA.

      — Phronesis completed 150 surveys across Financial Services , Retail & Wholesale and Energy & Utilities.

      — Organizations with annual revenue of  $ 250 million and over.

      — COO , Chairmen , CEO , CFO , President , Controller , Treasurer , Executive VP , Senior VP, CIO , CTO , Dire tor IT , VP IT were contacted during the process of research.

    Approach

    Primary research was conducted among business executive directors that use/structure business data to asses organizational performance and assist with strategic planning exercises IT executives/directors who help in supplying data that their business needs.

    Information covered during the research included organization’s approach to data management , key people responsible for organization’s data management strategy , usage and planned usage of BigData in organizations, importance of data in decision making in the organization , sources of data collection or planned collection by organizations , the speed with which data is processed and how it is changing for the future.

    Key challenges faced by the organization when attempting to process data more quickly , importance of processing and acting on data to the organization in real time, functions for which real time analytics/decision making is important, BigData technology awareness and usage , Big performance analytics technology awareness and usage within the organization and technology companies seen as leaders in BigData were also assessed during the study.

    Value/Results

    Study results helped the clients to develop White Paper, Newsletter for their clients  and develop marketing/business material to present the capabilities in the market in a better way.

    Research findings were published by the client that has been used by organizations across verticals for benchmarking purposes. It also helped them in developing their thought leadership in the BigData space.

  • Risk and Compliance Management study
    Case Study
    Sector | Financial Services
    • The research mandate was to understand the issues in managing financial risk and identifying the corporate risk priorities and perception towards risk and compliance management.

    • The target countries for this study were USA , Canada , UK , France , Germany ,Poland , Netherlands , Brazil and Mexico.

      Job titles covered were  CEO , CFO, VP Finance , Finance Director , Head of Strategy , Head of Risk & Compliance.

    Approach

    Phronesis assisted the client in defining suitable methodology , geographical coverage and firms to be covered based on client’s research needs.

    Primary research was conducted with medium and large companies defined as companies with a minimal annual revenue of US $500 million covering both client’s customers and prospects.

    Finance and Strategy decision makers who are responsible for risk and compliance management were interviewed .

    Information covered during the research included  financial risk challenges in target firms , corporate risk and priorities to deal with such risks , risk monitoring capabilities , challenges in complying with the regulatory guidelines to manage the risk and risk preparedness,

    Other key information included  methods and tools used to manage the risks within the company , how decisions are made for selecting the risk management tools and gaps in current and future needs in managing the risks.

    Value/Results

    Topline analysis of research results were presented to the client along with actionable insights.

    Results were interpreted by geographical coverage and organization size.

    Study findings enabled our client to identify pain points of organizations for managing the financial risks and gaps between the current and future needs .

    The client used the information to feed into product development for risk and compliance management solutions.

  • A global study on adoption of the term “The internet of things’
    Case Study
    Sector | Media & Entertainment
    • Our client , a leading IT research firm was interested to understand the adoption of the popular term “The Internet of things” within large organizations across various industries.

    • In depth discussions were conducted with CIO’s/CTO’s of large organizations with the focus of understanding the level of preparedness in their organization.
      700 interviews were conducted across 14 countries , covering a various number of industries.

    Approach

    A detailed discussion was held between Phronesis™ research team and client’s project team to understand the overall objective of study, key product lines for which information was required, profile of samples. Following to it the research team designed the detailed stud plan, methodology, sampling design, questionnaire and coverage plan for client’s approval

    The topics that were covered in the research included current/future usage , key drivers , IoT value propositions for enterprises, annual spending on IoT ,Infrastructure requirement , Enablers of IoT, Direction of technological development and adoption.

    Value/Results

    The finding of the surveys helped our client to gain  insightful information about the adoption of the term “The internet of things’ within large organizations. The information helped our client to analyze and interpret the importance of this term within organizations across the world covering various industries.

  • Cross Border Challenges
    Case Study
    Sector | Media & Entertainment
    • Our client was a global research and consulting firm and wanted to understand how large businesses deal with the cross border challenges, cultural integration, economic volatility risk and business dynamics.

      • 400 interviews were carried out across various range of industries in US, Canada, UK, Germany, France, Italy, Switzerland, India, China, Korea, Australia and UAE.

    Approach

    • Primary research was focused to cover large corporations with annual revenue more than USD 2 billion including global 2000 companies
    • Discussions were conducted with individuals who were responsible for strategy development, payment management system, FDI collaboration and cross boarder transactions.
    • We targeted board members, CFO, COO, CEO and their direct reports Head of Strategy, Strategy Director, Vice President of Strategy, Head of Legal & Corporate Affairs.

    Value/Results

    The research helped the client to identify cross boarder initiatives and respective challenges faced by corporations.

    Also, the client was able to understand the cross boarder issues and challenges faced by banks and integrated the findings of the research into its consulting services across the targeted markets.

  • Networking Security Issues and Challenges among Businesses
    Case Study
    Sector | Media & Entertainment
    • An IT client wanted to understand the issues, challenges and concerns about current network, desktop, and server enterprise level security among mid to large businesses.

    • Belgium, France, Germany, Italy, Netherlands, Spain, Sweden, Switzerland, UK, UAE, Saudi Arabia and South Africa.

    Approach

    • 1,800 surveys were completed quarterly across Financial Services, Manufacturing, Retail & Wholesale, Energy & Utilities, Construction & Material, Hi-Tech Engineering, Industrial Engineering, Media & Entertainment, Travel & Transportation, Chemicals and Public Sector
    • Organizations with annual revenue between $100-$999 Million were targeted
    • Primary research was conducted among IT decision makers and influencers responsible for networking and IT security decisions which were mainly CIO, CTO, CSO, CISO, CCO, Network Administrator and IT DM

    Value/Results

    • Study results helped the client to develop a comprehensive analysis of various challenges and issues facing mid to large size businesses and how these challenges are changing over a period of time
    • The client was able to successfully deliver the inputs to its client to design the marketing and sales campaign for Network security consulting services and products.
  • Changing Role of CFO in Risk and Compliance Management
    Case Study
    Sector | Media & Entertainment
    • A leading strategy consulting firm wanted to understand how CFOs are contributing in organizational strategy to administer the risk and compliance management.

    • North America, Europe, Middle East and Asia Pacific.

    Approach

    • 2000 in-depth interviews were conducted with CFOs to understand the issues in financial risk management, corporate risk priorities of organizations and perception towards risk and compliance management in medium and large size companies
    • Information was gathered through direct reports which included financial data of various companies through various secondary databases.
    • Companies were targeted across different revenue bands with annual revenue of more than $10 billion, $1billion-$10 billion, $500-$999 million and $100-499 million.

    Value/Results

    The final results were delivered in a PowerPoint format and our client successfully integrated the survey findings and analysis in understanding the role of CFOs in strategy formation, risk and compliance management.

  • A global study on adoption of the term “The internet of things’
    Case Study
    Sector | Government
    • Our client , a leading IT research firm was interested to understand the adoption of the popular term “The Internet of things” within large organizations across various industries.

    • In depth discussions were conducted with CIO’s/CTO’s of large organizations with the focus of understanding the level of preparedness in their organization.
      700 interviews were conducted across 14 countries , covering a various number of industries.

    Approach

    A detailed discussion was held between Phronesis™ research team and client’s project team to understand the overall objective of study, key product lines for which information was required, profile of samples. Following to it the research team designed the detailed stud plan, methodology, sampling design, questionnaire and coverage plan for client’s approval

    The topics that were covered in the research included current/future usage , key drivers , IoT value propositions for enterprises, annual spending on IoT ,Infrastructure requirement , Enablers of IoT, Direction of technological development and adoption.

    Value/Results

    The finding of the surveys helped our client to gain  insightful information about the adoption of the term “The internet of things’ within large organizations. The information helped our client to analyze and interpret the importance of this term within organizations across the world covering various industries.

  • Cross Border Challenges
    Case Study
    Sector | Government
    • Our client was a global research and consulting firm and wanted to understand how large businesses deal with the cross border challenges, cultural integration, economic volatility risk and business dynamics.

      • 400 interviews were carried out across various range of industries in US, Canada, UK, Germany, France, Italy, Switzerland, India, China, Korea, Australia and UAE.

    Approach

    • Primary research was focused to cover large corporations with annual revenue more than USD 2 billion including global 2000 companies
    • Discussions were conducted with individuals who were responsible for strategy development, payment management system, FDI collaboration and cross boarder transactions.
    • We targeted board members, CFO, COO, CEO and their direct reports Head of Strategy, Strategy Director, Vice President of Strategy, Head of Legal & Corporate Affairs

    Value/Results

    The research helped the client to identify cross boarder initiatives and respective challenges faced by corporations.

    Also, the client was able to understand the cross boarder issues and challenges faced by banks and integrated the findings of the research into its consulting services across the targeted markets.

  • Networking Security Issues and Challenges among Businesses
    Case Study
    Sector | Government
    • An IT client wanted to understand the issues, challenges and concerns about current network, desktop, and server enterprise level security among mid to large businesses.

    • Belgium, France, Germany, Italy, Netherlands, Spain, Sweden, Switzerland, UK, UAE, Saudi Arabia and South Africa.

    Approach

    • 1,800 surveys were completed quarterly across Financial Services, Manufacturing, Retail & Wholesale, Energy & Utilities, Construction & Material, Hi-Tech Engineering, Industrial Engineering, Media & Entertainment, Travel & Transportation, Chemicals and Public Sector
    • Organizations with annual revenue between $100-$999 Million were targeted
    • Primary research was conducted among IT decision makers and influencers responsible for networking and IT security decisions which were mainly CIO, CTO, CSO, CISO, CCO, Network Administrator and IT DM

    Value/Results

    • Study results helped the client to develop a comprehensive analysis of various challenges and issues facing mid to large size businesses and how these challenges are changing over a period of time
    • The client was able to successfully deliver the inputs to its client to design the marketing and sales campaign for Network security consulting services and products.
  • A global study on adoption of the term “The internet of things’
    Case Study
    Sector | Manufacturing & Construction
    • In depth discussions were conducted with CIO’s/CTO’s of large organizations with the focus of understanding the level of preparedness in their organization.
      700 interviews were conducted across 14 countries , covering a various number of industries.

    Approach

    A detailed discussion was held between Phronesis™ research team and client’s project team to understand the overall objective of study, key product lines for which information was required, profile of samples. Following to it the research team designed the detailed stud plan, methodology, sampling design, questionnaire and coverage plan for client’s approval

    The topics that were covered in the research included current/future usage , key drivers , IoT value propositions for enterprises, annual spending on IoT ,Infrastructure requirement , Enablers of IoT, Direction of technological development and adoption.

    Value/Results

    The finding of the surveys helped our client to gain  insightful information about the adoption of the term “The internet of things’ within large organizations. The information helped our client to analyze and interpret the importance of this term within organizations across the world covering various industries.

  • Cross Border Challenges
    Case Study
    Sector | Manufacturing & Construction
      • 400 interviews were carried out across various range of industries in US, Canada, UK, Germany, France, Italy, Switzerland, India, China, Korea, Australia and UAE.

    Approach

    • Primary research was focused to cover large corporations with annual revenue more than USD 2 billion including global 2000 companies
    • Discussions were conducted with individuals who were responsible for strategy development, payment management system, FDI collaboration and cross boarder transactions.
    • We targeted board members, CFO, COO, CEO and their direct reports Head of Strategy, Strategy Director, Vice President of Strategy, Head of Legal & Corporate Affairs

    Value/Results

    The research helped the client to identify cross boarder initiatives and respective challenges faced by corporations.

    Also, the client was able to understand the cross boarder issues and challenges faced by banks and integrated the findings of the research into its consulting services across the targeted markets.

  • Changing Role of CFO in Risk and Compliance Management
    Case Study
    Sector | Manufacturing & Construction
    • North America, Europe, Middle East and Asia Pacific.

    Approach

    • 2000 in-depth interviews were conducted with CFOs to understand the issues in financial risk management, corporate risk priorities of organizations and perception towards risk and compliance management in medium and large size companies
    • Information was gathered through direct reports which included financial data of various companies through various secondary databases.
    • Companies were targeted across different revenue bands with annual revenue of more than $10 billion, $1billion-$10 billion, $500-$999 million and $100-499 million

    Value/Results

    The final results were delivered in a PowerPoint format and our client successfully integrated the survey findings and analysis in understanding the role of CFOs in strategy formation, risk and compliance management.

  • A global study on adoption of the term “The internet of things’
    Case Study
    Sector | Oil & Chemical
    • The finding of the surveys helped our client to gain  insightful information about the adoption of the term “The internet of things’ within large organizations. The information helped our client to analyze and interpret the importance of this term within organizations across the world covering various industries.

    • In depth discussions were conducted with CIO’s/CTO’s of large organizations with the focus of understanding the level of preparedness in their organization.
      700 interviews were conducted across 14 countries , covering a various number of industries.

    Approach

    A detailed discussion was held between Phronesis™ research team and client’s project team to understand the overall objective of study, key product lines for which information was required, profile of samples. Following to it the research team designed the detailed stud plan, methodology, sampling design, questionnaire and coverage plan for client’s approval

    The topics that were covered in the research included current/future usage , key drivers , IoT value propositions for enterprises, annual spending on IoT ,Infrastructure requirement , Enablers of IoT, Direction of technological development and adoption.

    Value/Results

    The finding of the surveys helped our client to gain  insightful information about the adoption of the term “The internet of things’ within large organizations. The information helped our client to analyze and interpret the importance of this term within organizations across the world covering various industries.

  • Changing Nature of Innovation
    Case Study
    Sector | Oil & Chemical
    • Our client , a global consulting firm , wanted to understand the changing nature of innovation. The study required am understanding from the leading companies about the success of innovation in their company, their motivations for innovation, the steps they are taking to become more innovative and understand the challenges faced.

    • Comprehensive discussions were conducted with C-level executives – from the R&D, Operations , Strategy and Innovation departments  across a range of industry verticals such as Technology , Financial Services , Automotive , Chemicals etc.

    Approach

    Research was conducted to identify  and comprehend –

    —  The location of most innovative companies

    —  Importance of innovation for the success of their companies

    —  Annual revenues derived from major new products and services launched

    —  How defined is the innovation strategy for the companies

    —  Alignment of growth and innovation strategies

    —  Innovation investments

    —  Innovation priority areas- products/services/technology/systems and processes/supply chain/customer experience/business model etc.

    —  Percentage of innovated products and services co-created with customers

    —  Government funding/state ownerships/tax incentives used to support innovations

    —  Creation and fostering of innovation culture in an organization.

    Value/Results

    Insights to these discussions were collated and presented to the client as a white paper covering success aspects of innovation, positive implications of driving innovations in the firm and challenges faced by the firm to foster innovation.

  • Managed IT Services – Demand Analysis
    Case Study
    Sector | Oil & Chemical
    • A leading telecom provider wanted to understand the demand assessment, purchasing process and vendor perception for Managed IT Services among telecom service providers.

    • North America, Latin America, Europe, Asia Pacific and Middle East.

    Approach

    • Primary research was conducted with telecom service provider organizations
    • Senior level professionals for instance CIO, CTO, Director- IT, Senior Telecom Manager were targeted who were knowledgeable about Managed IT Services and are experienced about organization’s usage of managed services
    • 50 in-depth interviews were conducted in each country.
    • Phronesis also supported the client in discussion guide development

    Value/Results

    The client was able to understand the demand drivers for managed IT services among telecom service providers. Research findings were used by the client in its marketing campaign for Managed IT and Consulting services.

  • Connected stores – A research on how retail industry is shaping up
    Case Study
    Sector | Tech & Telecom
    • Our client , a leading IT research firm was interested to track the impact of new technological advancements  on the retail industry.  The mandate for our client  was to forecast the impact of digitalization in retail industry. The questions that needed answers were ,  how are retail stores innovating technologies to stay ahead in the game? Would ‘the connected stores” be the answer to all their woes?

    • Phronesis conducted 100 interviews across the globe with big box retailers.
      Interviews were conducted with CIO’s/CTO’s of retail stores with annual revenues of $1 billion and over.

    Approach

    A detailed discussion was held between Phronesis™ research team and client’s project team to understand the overall objective of study, key product lines for which information was required, profile of samples. Following to it the research team designed the detailed stud plan, methodology, sampling design, questionnaire and coverage plan for client’s approval

    The topics that were covered in the research included current/planned technology adoption , preparedness for connected retails, business priorities  and digital/technological innovation.

    The potential areas that could be explored in the future were , connected digital point of sales, assistive retail/customer technology ,currently installed in-store app , Robo-market and connected customer service experience.

    Value/Results

    The finding of the surveys helped our client to gain  insightful information on the impact of digitalization of the retail stores and the industry. The information helped our client to analyze their current status of  technological advancement and plan for future accordingly.

  • A global study on adoption of the term “The internet of things’
    Case Study
    Sector | Tech & Telecom
    • Our client , a leading IT research firm was interested to understand the adoption of the popular term “The Internet of things” within large organizations across various industries.

    • In depth discussions were conducted with CIO’s/CTO’s of large organizations with the focus of understanding the level of preparedness in their organization.
      700 interviews were conducted across 14 countries , covering a various number of industries.

    Approach

    A detailed discussion was held between Phronesis™ research team and client’s project team to understand the overall objective of study, key product lines for which information was required, profile of samples. Following to it the research team designed the detailed stud plan, methodology, sampling design, questionnaire and coverage plan for client’s approval

    The topics that were covered in the research included current/future usage , key drivers , IoT value propositions for enterprises, annual spending on IoT ,Infrastructure requirement , Enablers of IoT, Direction of technological development and adoption.

    Value/Results

    The finding of the surveys helped our client to gain  insightful information about the adoption of the term “The internet of things’ within large organizations. The information helped our client to analyze and interpret the importance of this term within organizations across the world covering various industries.

  • Changing Nature of Innovation
    Case Study
    Sector | Tech & Telecom
    • Our client , a global consulting firm , wanted to understand the changing nature of innovation. The study required am understanding from the leading companies about the success of innovation in their company, their motivations for innovation, the steps they are taking to become more innovative and understand the challenges faced.

    • Comprehensive discussions were conducted with C-level executives – from the R&D, Operations , Strategy and Innovation departments  across a range of industry verticals such as Technology , Financial Services , Automotive , Chemicals etc.

    Approach

    Research was conducted to identify  and comprehend –

    —  The location of most innovative companies

    —  Importance of innovation for the success of their companies

    —  Annual revenues derived from major new products and services launched

    —  How defined is the innovation strategy for the companies

    —  Alignment of growth and innovation strategies

    —  Innovation investments

    —  Innovation priority areas- products/services/technology/systems and processes/supply chain/customer experience/business model etc.

    —  Percentage of innovated products and services co-created with customers

    —  Government funding/state ownerships/tax incentives used to support innovations

    —  Creation and fostering of innovation culture in an organization.

    Value/Results

    Insights to these discussions were collated and presented to the client as a white paper covering success aspects of innovation, positive implications of driving innovations in the firm and challenges faced by the firm to foster innovation.

  • Cloud Computing Technology – Purchase behavior study
    Case Study
    Sector | Tech & Telecom
    • Our client , a global technology service provider wanted to boost its sales by understanding buying behavior businesses and competitor’s strategies in cloud technology market.

    • — Target countries – UK , France ,Germany, USA , Italy , Spain, Switzerland , Austria , Nordics , Netherlands , Russia , Poland , UAE , Saudi Arabia , Kuwait , Qatar , Egypt , South Africa and Nigeria.

      — Phronesis completed 1400 surveys  each in two year waves .

      — Primary research was conducted among IT decision makers and influencers responsible for technology decisions specifically cloud solutions.

      — Typical job titles covered were CIO , CTO , IT Director , VP-IT and Sr. IT Manager.

    Approach

    The study was conducted to understand the current and future needs of cloud services, purchase decision making factors for cloud, vendor selection for cloud services and buying trends in SMB space.

    Information covered during the research included trends for using cloud services in terms of using advantages , cost effectiveness and business operation efficiency, purchase decision making process, differentiation in small and medium sized companies and preferences and key factors for selecting the cloud service vendor.

    Business needs and expectations for using cloud services , data storage needs in cloud services , multiple application needs to be hosted on cloud and major concerns while sourcing the cloud vendors were also some of the key topics covered during the research.

    Value/Results

    The key drivers for using cloud services and growth barriers to support the client in its marketing campaign were identified.

    A thorough understanding of cloud market was provided.  Research findings helped our client to identify business expectations & needs for cloud offerings and helped them compare the difference between client offerings and market offerings .  The client was able to fill in such gaps and prepare its marketing plan accordingly.

  • Managed IT Services – Demand Analysis
    Case Study
    Sector | Tech & Telecom
    • A leading telecom provider wanted to understand the demand assessment, purchasing process and vendor perception for Managed IT Services among telecom service providers.

    • North America, Latin America, Europe, Asia Pacific and Middle East.

    Approach

    • Primary research was conducted with telecom service provider organizations
    • Senior level professionals for instance CIO, CTO, Director- IT, Senior Telecom Manager were targeted who were knowledgeable about Managed IT Services and are experienced about organization’s usage of managed services
    • 50 in-depth interviews were conducted in each country.
    • Phronesis also supported the client in discussion guide development

    Value/Results

    The client was able to understand the demand drivers for managed IT services among telecom service providers. Research findings were used by the client in its marketing campaign for Managed IT and Consulting services.

  • A global study on adoption of the term “The internet of things’
    Case Study
    Sector | Transport & Logistics
    • Our client , a leading IT research firm was interested to understand the adoption of the popular term “The Internet of things” within large organizations across various industries.

    • In depth discussions were conducted with CIO’s/CTO’s of large organizations with the focus of understanding the level of preparedness in their organization.
      700 interviews were conducted across 14 countries , covering a various number of industries.

    Approach

    A detailed discussion was held between Phronesis™ research team and client’s project team to understand the overall objective of study, key product lines for which information was required, profile of samples. Following to it the research team designed the detailed stud plan, methodology, sampling design, questionnaire and coverage plan for client’s approval

    The topics that were covered in the research included current/future usage , key drivers , IoT value propositions for enterprises, annual spending on IoT ,Infrastructure requirement , Enablers of IoT, Direction of technological development and adoption.

    Value/Results

    The finding of the surveys helped our client to gain  insightful information about the adoption of the term “The internet of things’ within large organizations. The information helped our client to analyze and interpret the importance of this term within organizations across the world covering various industries.

  • Ownership of Jets – A study with the UHNWI’s
    Case Study
    Sector | Transport & Logistics
    • A leading company in the private jet industry was launching a new service with a new structure of ownership and was interested to evaluate the market for the respective service. The objective of the research was to understand the views of UHNWI’s about the ownership of private jets and the expected usage and the need for private jets in the next 12 months.

    • In depth discussions were conducted with 60 UHNWI’s across the globe to explore their willingness to adopt fractional ownership

    Approach

    A detailed discussion was held between Phronesis™ research team and client’s project team to understand the overall objective of study, key product lines for which information was required, profile of samples. Following to it the research team designed the detailed stud plan, methodology, sampling design, questionnaire and coverage plan for client’s approval

    Research was conducted with the focus of  understanding the views of UHNWI’s on ownerships model of private jets and their expected usage of private jets along with their needs of private jets in the next 12 months.

    UHNWI’s views about their current usage of private jets and the likelihood of using it in future were also collected.

    Value/Results

    The finding of the surveys helped our client to gain  insightful information about the usage and need for private jets. Study findings helped our client to understand that there is a huge untapped market for fractional ownership with a great potential to grow.

  • Changing Nature of Innovation
    Case Study
    Sector | Transport & Logistics
    • Our client , a global consulting firm , wanted to understand the changing nature of innovation. The study required am understanding from the leading companies about the success of innovation in their company, their motivations for innovation, the steps they are taking to become more innovative and understand the challenges faced.

    • Comprehensive discussions were conducted with C-level executives – from the R&D, Operations , Strategy and Innovation departments  across a range of industry verticals such as Technology , Financial Services , Automotive , Chemicals etc.

    Approach

    Research was conducted to identify  and comprehend –

    —  The location of most innovative companies

    —  Importance of innovation for the success of their companies

    —  Annual revenues derived from major new products and services launched

    —  How defined is the innovation strategy for the companies

    —  Alignment of growth and innovation strategies

    —  Innovation investments

    —  Innovation priority areas- products/services/technology/systems and processes/supply chain/customer experience/business model etc.

    —  Percentage of innovated products and services co-created with customers

    —  Government funding/state ownerships/tax incentives used to support innovations

    —  Creation and fostering of innovation culture in an organization.

    Value/Results

    Insights to these discussions were collated and presented to the client as a white paper covering success aspects of innovation, positive implications of driving innovations in the firm and challenges faced by the firm to foster innovation.

  • Cross Border Challenges
    Case Study
    Sector | Transport & Logistics
    • Our client was a global research and consulting firm and wanted to understand how large businesses deal with the cross border challenges, cultural integration, economic volatility risk and business dynamics.

      • 400 interviews were carried out across various range of industries in US, Canada, UK, Germany, France, Italy, Switzerland, India, China, Korea, Australia and UAE.

    Approach

    • Primary research was focused to cover large corporations with annual revenue more than USD 2 billion including global 2000 companies
    • Discussions were conducted with individuals who were responsible for strategy development, payment management system, FDI collaboration and cross boarder transactions.
    • We targeted board members, CFO, COO, CEO and their direct reports Head of Strategy, Strategy Director, Vice President of Strategy, Head of Legal & Corporate Affairs.

    Value/Results

    The research helped the client to identify cross boarder initiatives and respective challenges faced by corporations.

    Also, the client was able to understand the cross boarder issues and challenges faced by banks and integrated the findings of the research into its consulting services across the targeted markets.

  • A global study on adoption of the term “The internet of things’
    Case Study
    Sector | Healthcare
    • Our client , a leading IT research firm was interested to understand the adoption of the popular term “The Internet of things” within large organizations across various industries.

    • In depth discussions were conducted with CIO’s/CTO’s of large organizations with the focus of understanding the level of preparedness in their organization.
      700 interviews were conducted across 14 countries , covering a various number of industries.

    Approach

    A detailed discussion was held between Phronesis™ research team and client’s project team to understand the overall objective of study, key product lines for which information was required, profile of samples. Following to it the research team designed the detailed stud plan, methodology, sampling design, questionnaire and coverage plan for client’s approval

    The topics that were covered in the research included current/future usage , key drivers , IoT value propositions for enterprises, annual spending on IoT ,Infrastructure requirement , Enablers of IoT, Direction of technological development and adoption.

    Value/Results

    The finding of the surveys helped our client to gain  insightful information about the adoption of the term “The internet of things’ within large organizations. The information helped our client to analyze and interpret the importance of this term within organizations across the world covering various industries.

  • Cross Border Challenges
    Case Study
    Sector | Healthcare
    • Our client was a global research and consulting firm and wanted to understand how large businesses deal with the cross border challenges, cultural integration, economic volatility risk and business dynamics.

      • 400 interviews were carried out across various range of industries in US, Canada, UK, Germany, France, Italy, Switzerland, India, China, Korea, Australia and UAE.

    Approach

    • Primary research was focused to cover large corporations with annual revenue more than USD 2 billion including global 2000 companies
    • Discussions were conducted with individuals who were responsible for strategy development, payment management system, FDI collaboration and cross boarder transactions.
    • We targeted board members, CFO, COO, CEO and their direct reports Head of Strategy, Strategy Director, Vice President of Strategy, Head of Legal & Corporate Affairs

    Value/Results

    The research helped the client to identify cross boarder initiatives and respective challenges faced by corporations.

    Also, the client was able to understand the cross boarder issues and challenges faced by banks and integrated the findings of the research into its consulting services across the targeted markets.

  • Networking Security Issues and Challenges among Businesses
    Case Study
    Sector | Healthcare
    • An IT client wanted to understand the issues, challenges and concerns about current network, desktop, and server enterprise level security among mid to large businesses.

    • Belgium, France, Germany, Italy, Netherlands, Spain, Sweden, Switzerland, UK, UAE, Saudi Arabia and South Africa.

    Approach

    • 1,800 surveys were completed quarterly across Financial Services, Manufacturing, Retail & Wholesale, Energy & Utilities, Construction & Material, Hi-Tech Engineering, Industrial Engineering, Media & Entertainment, Travel & Transportation, Chemicals and Public Sector
    • Organizations with annual revenue between $100-$999 Million were targeted
    • Primary research was conducted among IT decision makers and influencers responsible for networking and IT security decisions which were mainly CIO, CTO, CSO, CISO, CCO, Network Administrator and IT DM

    Value/Results

    • Study results helped the client to develop a comprehensive analysis of various challenges and issues facing mid to large size businesses and how these challenges are changing over a period of time
    • The client was able to successfully deliver the inputs to its client to design the marketing and sales campaign for Network security consulting services and products.