The power of storytelling: Transforming data into compelling thought leadership
“You have 15 seconds to grab someone’s attention on a website, 3 seconds on LinkedIn. Be compelling.”
With the digital world projected to produce a staggering 175 trillion gigabytes of data by 2025, mastering the art of storytelling is more crucial than ever. In this webinar industry experts from EY, Hitachi Digital, and Datasite shared their strategies for finding unique topics, leveraging original research and using generative AI to create engaging stories for thought leadership. They also discussed how to improve content quality by focusing on specific topics, and creating impactful visual storytelling.
Our expert panelists:
- Liz Bolshaw, Global Content Strategist, EY
- Laura Sheridan Powers, Director, Integrated Communications, Datasite
- Mike Zimmerman, Head of Content Marketing & Editorial Development, Hitachi Digital
- Katharine Rooney, Editorial Director, Phronesis Partners
Key takeaways from the webinar:
- Establish a team of subject matter experts and meet regularly to uncover compelling story ideas.
- Go deep into specialized topics not wide.
- Leverage original research to create powerful narratives and build brand authority.
Watch the replay to find out more.
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