Background and Challenge
A consulting firm wanted to conduct a Usage & Attitude (U&A) study on behalf of a leading provider of instruments and reagents for research and clinical applications by gathering feedback from Life Sciences Researchers working in Gene Editing and/or Gene Modulation.
Our Solution
Phronesis’ approach included:
- identifying target institution, company and organization types globally (USA, UK, Netherlands, Finland, Sweden, India, Singapore, and Australia).
- conducting online recruitment of respondents through its proprietary panel supplemented by custom telephonic recruitment
- carrying out primary research (quantitative survey) across different respondent profiles shortlisted through the screening process
Results
The study helped the client better understand the supply chain of instruments and reagents.
The client was able to analyze the pattern of usage of RNAi reagents for gene modulation and CRISPR reagents for gene editing.
