Competitive Intelligence & Benchmarking
Our competitive intelligence and benchmarking services help companies navigate these challenging times and compete in the market-place. Our approach to CI & Benchmarking is based on a holistic analysis of client’s ecosystem which includes direct and indirect competitors, customers, suppliers, distributors, and regulators. We believe information collection is only half the story, the other half is in-depth analysis. Collecting raw information, which clearly is very important, runs the risk of being a distraction and is likely to produce minimal value for clients if it’s not analyzed properly. Our industry experts help analyze the collected data to explain to clients what it really means and therefore what the real nature of future competitive threats and opportunities are.
Pricing intelligence
We enable sales, product and marketing teams with Pricing strategy/structure, Margin analysis, Discounting structure, Cost structure.
Customer intelligence
We help sales teams to win more deals though Win-Loss analysis, Buyer Persona assessment segmentation and Key Account Management.
Benchmarking
We help build statistically valid customized benchmarks for clients through primary sourced intelligence.
Product/Service intelligence
We support clients to perform and in-depth analysis and comparison of Product portfolios/SKUs. Including but not limited to analysing competitor R&D plans, new launch pipelines, sourcing strategy and pricing.
Company profiles
We produce deep dive company profiles, which are not just standard cheat sheets but really in-depth profiles which includes:
- Business plans
- Future strategy
- Key personnel
- Supplier/vendor/partner eco system
- Go to market strategy
- Expansion plans
- M&A strategy/plans/rationale