New technologies, particularly AI, are reshaping Market Research.
Companies that conduct market research are actively assessing, adopting, and building new tools and processes for collecting, analyzing, and presenting information. Their teams are being restructured, and new talent and skills are being sought to drive efficiency, effectiveness, and future readiness.
During this 60-minute fireside chat, Richard Evensen, CKO at Phronesis Partners, and Tomas Andor, Partner and Associate Director at BCG, will discuss the future of market research on the future of market research in an AI-driven world. They’ll explore the implications for companies, research departments, and roles in this evolving landscape, including:
During the fireside chat Richard and Tomas will discuss:
- How AI is redefining the future of market research
- What new skills and roles are emerging as critical for success
- How firms are navigating ethics and privacy
- What strategies companies or teams should prioritize
We hope you can join us!
