BOSTON, MA, February 29, 2024 – Research, analytics, thought leadership and advisory firm Phronesis Partners is pleased to announce the appointment of Cheryl Dickison as Senior Vice President of Sales and Client Success.
Bringing a wealth of experience in commercial leadership and dedication to the impact of market research on client success, Cheryl joins Phronesis Partners from her previous role as VP of Sales at Forrester Research. Prior to that, she served as VP of Sales at digital agency R2integrated (now part of Protiviti), where she crafted innovative account-based commercial strategies, devised programmatic solutions aligned to client outcomes, and led high-performing teams to drive measurable top-line revenue growth. Cheryl’s expertise extends to collaborating with executive leadership on Go-To-Market transformations and spearheading technology modernization efforts. She holds an MBA from Costello College of Business at George Mason University and a BBA in Marketing from James Madison University.
Cheryl’s unwavering commitment to customer obsession and her dedication to delivering exceptional client value seamlessly aligns with Phronesis Partners’ client-centric approach. She is fond of saying, “Executives don’t wake up in the morning deciding to embark on a market research project. However, they do wake up in the morning needing to make strategic decisions that will impact growth, and information gaps only introduce risk. Market research closes information gaps and reduces risk thereby increasing the likelihood of success.” Empowering clients with the right custom insights necessary to make impactful strategic decisions, growing companies and careers, fuels her passion.
Reflecting on her decision to join Phronesis, Cheryl remarked, “I had been seeking an insights organization that is genuinely customer-obsessed, innovative and whose growth was due to client retention. When I met the Phronesis team, I heard many examples of how they consistently deliver client value. In my experience, many organizations talk about being client obsessed, but they don’t deliver on that brand promise. Phronesis Partners’ client-centricity, combined with their demonstrated capability to deliver superior research, analytics, and thought leadership, as well as their strategic goal to become a market leader in North America, made joining the firm an easy decision. I am thrilled to join this dynamic team and embark on my next adventure.”
Binayak Choudhary, Founding Partner at Phronesis, adds, “We couldn’t be happier to welcome Cheryl to Phronesis Partners. She is joining us at an exciting time as we expand our presence in North America. Her wealth of experience, unique skills, and passion for innovation will undoubtedly contribute to our continued success in delivering custom insights and strategic solutions that drive growth and success for our clients.”
About Phronesis Partners
Phronesis Partners is a global research, analytics, and thought leadership firm. We deliver high-quality corporate, industry, and market research to many of the world’s largest consulting firms, private equity firms, technology firms, financial institutions, fashion and luxury brands and publishers. Whether it’s understanding performance improvement areas for a bauxite mine in Africa, building a complex financial model for a Silicon Valley unicorn, or developing a comprehensive index for the world’s top luxury brands, our clients across industries rely on us to resolve some of their most complicated research challenges.
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