Objective
To develop a brand index for the top 50 luxury apparel brands globally by taking into consideration their financial performance, consumer sentiment, digital/social media presence and engagement, ESG parameters and omnichannel strategy.
Methodology
A detailed list of measurable parameters was identified under the consumer sentiment, digital, omnichannel, ESG and financial performance themes.
Robust desk research across brands’ websites, annual reports, social media pages, fashion journals and other relevant sources was conducted to gather insights on the identified parameters.
A detailed consumer survey across various countries was conducted to determine overall consumer sentiments for the given brands, along with their perception of the brands’ performance across different parameters.
A robust ranking model was developed, encompassing insights on all the shortlisted parameters, with each category weighted based on its relative importance to the industry and its ability to assess the performance of the brands as a present and future-looking indicator.
Outcome
A comprehensive report was prepared with an overall ranking for the top 50 brands, along with their ranking on individual parameters, i.e. financial performance, consumer sentiment, digital/social media, omnichannel and ESG.
