Overview
The Vogue Business Index is the most comprehensive analysis of the world’s top 50 luxury fashion brands available to date. Combining unique consumer insights from Condé Nast’s readers with data across 200-plus metrics, the Index is designed to help investors and fashion professionals benchmark brands and find out which have the most momentum and why. The top 50 luxury fashion brands were selected based on their revenue.
The Index provides a data-driven assessment of brand performance and its development was overseen by an advisory panel of experts drawn from leading financial and professional services firms with expertise in consumer goods and luxury sectors.
Research methodology
Each category was weighted based on its relative importance to the industry and its ability to assess brands’ performance as a present and future-looking indicator. Weighting to each category and metric was also determined based on its ability to objectively assess a brand’s performance. For example, ESG seems underweighted given its importance to the global conversation, but the lack of an industry standard means that the level of disclosure from brands is inconsistent. The final weighting for each category was agreed following a review process with the advisory board. Financial performance compares brand level metrics, not parent company, based on published financial statements and, when not available, from financial press or analyst estimates.
Weighting considerations
Consumer Sentiment 30%
- Unaided and aided brand awareness for luxury consumers
- Perceived quality — product fit, design and quality, pricing, sense of elevated status, purchase experience
- Brand association — unique brand values, iconic brand, classic and timeless brand, freshness of collection, contemporary style, lifestyle fit
- Brand loyalty
Purchase intent ESG 15%
- Consumer perception of sustainability policies
- Carbon emissions reduction
- Sustainability of supply chain (raw material, processing, transparency)
- Labour equality (gender, ages)
- Employee education on environmental policies
- Sustainability goal setting and progress reporting
Financial Results 15%
- Brand-level revenue
- Brand-level revenue productivity ratios (revenue per store and revenue per employee count)
Future iterations of the Vogue Business Index will also continue to expand the metrics and digital platforms assessed, such as WeChat, with new additions being prioritised in line with industry needs and developments.
