Overview
Now in its 9th edition, the True-Luxury Global Consumer Insights research, carried out by Boston Consulting Group (BCG) and Altagamma, again in collaboration with Phronesis Partners, is the most exclusive, comprehensive, and innovative research on True-Luxury global consumers.
This year’s research highlights three key themes that are set to reshape the luxury landscape:
- The luxury market continues to flourish and futureproof itself, with significant growth in the personal and experiential luxury segments in particular, despite macroeconomic volatility.
- CEOs must be proactive to stay ahead of key trends and maintain their competitive edge, understand evolving consumer preferences, embrace sustainability and new ownership models, explore emerging luxury markets, and harness the power of generative AI.
- Consumer satisfaction is the new frontier in luxury. Brands need to prioritize functional and emotional differentiators, and strategically deploy a hyper-personalization or hyper-specialization approach to deliver a tailored and seamless experience across all touchpoints.
Research Methodology
- The global luxury consumer survey encompasses every facet of luxury, from personal to experiential.
- Personal Luxury
- Clothing
- Accessories
- Jewelry
- Watches
- Perfume
- Cosmetics and other
- Experiential Luxury
- Hotels
- Restaurants
- Wines and Spirits
- Other
- Personal Luxury
- The research surveyed over 12,000 luxury consumers with an average spend of c.EUR 39k per annum on luxury goods across several markets, including the US, UK, Italy, France, Germany, Brazil, China, Japan, South Korea, India, UAE, and Saudi Arabia.
Find out more about our Thought Leadership capabilities and previous reports for our clients.
