Thought Leadership research

We create differentiated content for our clients that helps inspire real actions and generate conversations. Our researchers combine the power of survey data with other data sources, such as social media, publicly available financial data and passive web data to convey impactful stories supported by real life anecdotes and best practice case studies. Imagine a segmentation study which is not solely based on typical demographic/psychographic questions answered in the survey but are further augmented by analysing social media behaviour of survey participants, or an Innovation barometer study which is analysed by measuring financial impact of innovation on participating companies. Our hybrid approach often results in content with a much longer shelf life in a range of formats including long-form or bite-size reports, interactive web content and video.

Our approach to thought leadership

Our thought leadership research is grounded in a comprehensive process and available on a turn-key basis for clients to pick and choose services:

Recent thought leadership projects

PHRONESIS PARTNERS Make market research your superpower
	Phronesis looks at how the world’s leading consulting firms are using market research to not only stay ahead of the curve, but redefine it in Make Market Research Your Superpower: Insights from the world’s leading consulting firms. We explore the sturctural and operational dynamics of 20 of the world’s largest consulting firms to build a picture of what sets these leaders apart.

HORIZON GROUP & NEWSWEEK VANTAGE Future Possibilities Index 2024
	Horizon Group and Newsweek Vantage invited Phronesis to be their knowledge partners on the Future Possibilities Index 2024 which examines six transformational trends predicted to drive the global economy by creating new possibilities and growth opportunities, and estimated to generate more than $44 trillion by 2030.

ACCENTURE Future of Asia Wealth Management: Re-imagining engagement
	For the second consecutive year, Accenture has partnered with Phronesis on its comprehensive research study, The Future of Asia Wealth Management 2023. This latest edition highlights the ambitious goals of wealth management firms, and how they can successfully navigate a volatile and weakening market.

BCG and ALTAGAMMA True-Luxury Global Consumer Insights July 2023
	Now in its 9^th edition, the True-Luxury Global Consumer Insights research, carried out by Boston Consulting Group (BCG) and Altagamma, again in collaboration with Phronesis Partners, is the most exclusive, comprehensive, and innovative research on True-Luxury global consumers.

SAP SOLUTIONS State of Worldwide Business Assurance for SAP solutions – 2023
	This comprehensive study explores organizations’ understanding and familiarity with SAP versions and upgrades, examines the latest implementation trends, and evaluates their preparedness to address the evolving challenges in the SAP landscape.

FM LOGISTIC Warehouse automation, a catalyst for business performance
	FM Logistic’s Warehouse Automation report presents a detailed review of the current extent of automation and its future, and how it is leveraged by organizations that are managing or operating B2C and B2B warehouses.

VOGUE BUSINESS INDEX Vogue Business Index: Winter 2022/23
	The Winter 2022/23 edition of the Vogue Business Index is the sixth iteration of the study, providing a robust ranking of the top 60 global luxury fashion brands.

ACCENTURE Wealth Management Report 2022
	The 2022 Wealth Management Report by Accenture provides in-depth research on wealth management in Asia, covering affluent clients, relationship managers (RMs) and CXOs across eight markets.

CAPGEMINI World Retail Banking Report 2022
	The 2022 World Retail Banking Report explored ‘The customer engagement imperative: What banks can learn from the “FinTech playbook”. The report found that while banks have plenty of data to deliver these experiences, most lag their FinTech and Big Tech competitors.

CAPGEMINI World Wealth Report 2021
	The 25th-anniversary edition of Capgemini’s World Wealth Report examines the global HNWI population and wealth growth dynamics, shifting digital-era expectations, asset allocation trends, and investor opinions about fees, hybrid advisory services, and existing offerings.

VOGUE BUSINESS INDEX Vogue Business Index: Winter 2021 Update
	The Vogue Business Index is the most comprehensive analysis of the world’s top 50 luxury fashion brands available to date.

CAPGEMINI & EFMA World Insurance Report 2021
	The World Insurance Report 2021 from Capgemini and Efma explores how the current distribution models are being challenged and reveals how technology can supercharge channel effectiveness and revenue.

MIT SLOAN Why Innovation’s Future Isn’t (Just) Open
	This research from MIT Sloan revealed that innovating with external partners doesn’t always give companies a competitive advantage.

FEDERATED HERMES The 2022 Federated Hermes ESG Investing Survey
	The second annual Federated Hermes ESG survey revealed the increased importance of issues in addition to environment in the wake of social unrest and global pandemic.

KPMG The truth about customer loyalty- world’s consumers reveal what keeps them coming back
	KPMG International’s The Truth about Customer Loyalty report explores the truth about customer loyalty and how brands and retailers can attract and retain customer loyalty through enhancing customer loyalty programs.

EPSILON Research Summary: Preparing for a world without third-party cookies
	2020 was the year of seeing online identifiers fade away. In January that year, Google announced it’s phasing out of third-party cookies (3PCs) in Chrome. In June 2021, Apple made a similar announcement about changes coming to IDFA.

MISK FOUNDATION Saudi Youth Values 2020
	The Saudi Youth Values project started in 2016 with a clear vision: understanding the deep sources of motivation of young men and women in Saudi Arabia in order to capture the current and future social dynamics in the country. The fourth edition of this study was a key milestone in the development of greater comprehension of youth values in the Kingdom of Saudi Arabia.

BCG (BOSTON CONSULTING GROUP) True-Luxury Global Consumer Insights
	Now in its 8th edition, the True-Luxury Global Consumer Insight research, carried out by Boston Consulting Group (BCG) in collaboration with Fondazione Altagamma and Phronesis Partners, is the most complete and innovative research on True-Luxury consumers