An imperative for enterprises across the globe, data analytics allows organizations to improve their decision-making capabilities and achieve the desired business results. Our advanced analytical techniques help clients convert their data into meaningful insights and actions. Our industry knowledge and technical expertise allow us to identify and utilize the best data available to power AI-based tools and help our clients make more informed decisions. Our data analytics services provide support across multiple business functions, including:
Marketing analytics
We understand that delivering a consistent and personalized experience for your customers is essential for acquiring and retaining them in today’s customer-led marketplace. We can help you maximize your ROI by equipping you with a deeper understanding of your customers and their engagement behaviors. By leveraging our advanced analytical techniques, such as market mix models (MMM) and multi-touch attribution models (MTA), your marketing team will know exactly where to allocate their budget for maximum returns.
Our team delivers a personalized customer experience using product and ad recommendation engines, ensuring that each touchpoint with the customer is meaningful. By segmenting buyers into groups based on their behavior, we help you learn how, what, and where they shop. This will allow your marketing team to develop targeted campaigns that are personalized to customers’ experience by presenting the relevant offers at the right time and place.
In addition to offering personalized experiences, constantly changing customer behavior and opinions make it critical for brands to be agile and adaptive. Leveraging the power of Social Media Analytics helps you gain an in-depth understanding of your customers. By tracking the sentiment of your customers’ social activity and measuring the intensity of emotional responses, you can focus on the conversations that present the strongest opportunity to grow your brand image. With insight into what your customers love, you can create audience segments and design targeted, meaningful, creative content.
Sales analytics
Your salespeople need real-time, fact-based insights about their clients and prospects, and about the factors that drive sales. Our Sales Analytics techniques enable your sales team to keep track of the pulse of your customers to drive improved sales performance. With detailed analysis of your current sales data and unique insights into your customer buying patterns, your sales team will have the capability to proactively identify and execute new up-sell and cross-sell opportunities for your business.
Our analytics services allow sales teams to proactively identify challenges and take preventive measures. By using a wide variety of forecasting models, both qualitative and quantitative, our analytics capabilities help sales directors improve their forecasting and better understand their sales pipeline performance.
Apart from forecasting and planning, pricing is another critical factor that drives sales performance. Determining the right price to sell your product/service impacts every aspect of your business. Our analytics team can help you maximize your revenue by ensuring your services are priced correctly while forecasting the impact of price correction on your sales.
Further, the complexity of omnichannel enterprises leaves many fundamental questions unanswered. For instance, sales teams often confront questions such as “Who is my most profitable customer?” and “What is my most profitable product or region?” Our analysts help companies and sales professionals to find the answers to such questions and understand how pricing impacts profitability across different price points and customers. With these data-driven insights, you can effectively optimize your pricing strategy to improve the profitability of products and services.
Supply Chain analytics
Our Supply Chain Analytics services provide a single source of truth across the supply chain, for both internal and external systems and data. We help enterprises understand the most likely outcome or future scenario and the associated business implications.
Using the optimization and metaheuristic models, our team measures and examines the entire supply chain to identify emerging issues and risks, performance enhancements, and opportunities to reduce costs.
Logistics is an area of supply chain where most enterprises experience waste of fuel, space, time, and more. Our team can build route optimization tools that focus on finding the most cost-efficient route for every scenario.
Using sensor data, we can develop predictive models that assess the state of machinery and suggest maintenance operations that minimize machine downtime and business disruption. On average, predictive maintenance lowers maintenance costs by 25%, reduces breakdown by 70%, and increases productivity by 25%.
Spend Analytics helps improve relationships with your suppliers by helping you identify the ones that deliver the best value and the non-performing ones that you need to replace or renegotiate contracts with. Incorporating spend analysis into your spend management process can result in increased profitability by improving strategic sourcing, vendor selection, supplier management, contract pricing, and payment terms.
Our advanced analytical tools can support you in improving the overall efficiency of your operations, encompassing demand planning, sales and operations planning, transport route optimization, and inventory management, enabling greater profitability for business.
Why clients love working with us
Our curiosity combined with design thinking best practices means we can break a problem down and isolate the key pain points to scope out a feasible solution that meets your timelines and business constraints.
We understand that a project’s scope and requirements can change during its lifetime. To manage this, we apply an Agile framework to all our engagements, allowing us to respond quickly to client feedback, deploying a Minimum Viable Solution (MVS) to deliver incremental changes.
Our development speed is a testament to our belief that teams must slow down early to speed up. This is why we place so much emphasis on the problem definition and feasibility stage of the journey. We continuously engage with our clients throughout the journey to capture and incorporate feedback, ensuring our MVS grows into a solution that provides actionable decisions and generates maximum impact.
The quality of your data-driven decisions will only ever be as good as your data. That is why our team uses Data Engineering best practices and embeds these within your organization. Our team ensures that your organization can trust the validity of the information that is driving your business decisions by establishing robust data governance practices supported by automated data pipelines.
Most data-driven solutions will require updating long after the initial project is completed as a result of changes to business objectives, requirements, processes, and data. With every engagement, our goal is to ensure our work can be taken over and managed by your organization, this is why we place a strong emphasis on quality documentation. But we know documentation alone is not enough for a smooth transition, so we also make it our responsibility to work with your internal teams, providing updates and upskill sessions where necessary.
