Company Profiling

The Company Profiling practice at Phronesis™ leverages a combination of primary and secondary research to create a well-rounded study of targeted business. Our business researching team probes beyond the open-access territory, which includes analyst reports, media releases, published articles and research journals, to tap into hard-to-reach information from in-house directories and dedicated databases. This practice enjoys need based support from the primary research teams, which have considerable experience across 50 countries and 16 major international languages. The following schematic is representative of our comprehensive profiling that is at the heart of our primary research capabilities.

Our unique capability in this space derives from stringent quality control measures which ensure inherent/projected bias cancellation. The practice of cross-validating sources prevents any duplication while filling information gaps. Following a capabilities approach to the formulation of a research plan, we secure a mix of judicious insights that have a direct applicability in strategic management. We refrain from a one-dimensional as-is outlook in our research planning and encourage the inclusion of well-founded hypotheticals and conjectured situations. These are crucial to providing future projections and prognoses that are indispensable in decision-making.

Company-profiling

Case Studies >>
  • Channel Partner profiling
    Case Study
    Sector |Consumer Products
    • Our client , a global IOEM wanted to profile major IT channel partners to maximize the distribution of its products across the Asia Pacific region.

    • — Target countries –Singapore , China, India , Indonesia & Philippines .

      — Majority of information was gathered through secondary research .

      — Information gaps were filled through primary research by interviewing owners/decision makers.

      — Channel partners with Gold membership were profiled who generate at least 70% of their annual revenue from client’s brand .

      — Target Si/VAR were profiled with primary focus of their business towards mid-sized enterprises (employee size ranging from 500-999) across Financial services (Tier -2 banks , stock brokerages etc.) , Manufacturing , Logistics , Hospitality , Education, Government , Media & Gaming , Healthcare and Retail.

      — Profiled 500 companies

    Approach

    Phronesis assisted the client in identifying and developing the database of key channel partners and conducting comprehensive profiling .

    Information covered during the research included Company name , Homepage , profile of key decision makers , ownership , headquarters , revenue , estimated revenue split as product vs. services , average company margins , employee size (broken down between sales and technical staff ) , number of offices & partners .

    Key topics like  geographical areas served , year established , vertical industry focus , classification between pure hardware seller and SI that resells hardware etc , company history , fiscal year end , competitors and sharing of wallet information were also explored during the research.

    Value/Results

    The client was able to shortlist major channel partners and used the data to execute follow up research to understand the current challenges and issues faced by them to promote clients brand in the Asia Pacific market.

  • Channel Partner profiling
    Case Study
    Sector | Education
    • Our client , a global IOEM wanted to profile major IT channel partners to maximize the distribution of its products across the Asia Pacific region.

    • — Target countries –Singapore , China, India , Indonesia & Philippines .

      — Majority of information was gathered through secondary research .

      — Information gaps were filled through primary research by interviewing owners/decision makers.

      — Channel partners with Gold membership were profiled who generate at least 70% of their annual revenue from client’s brand .

      — Target Si/VAR were profiled with primary focus of their business towards mid-sized enterprises (employee size ranging from 500-999) across Financial services (Tier -2 banks , stock brokerages etc.) , Manufacturing , Logistics , Hospitality , Education, Government , Media & Gaming , Healthcare and Retail.

      — Profiled 500 companies

    Approach

    Phronesis assisted the client in identifying and developing the database of key channel partners and conducting comprehensive profiling .

    Information covered during the research included Company name , Homepage , profile of key decision makers , ownership , headquarters , revenue , estimated revenue split as product vs. services , average company margins , employee size (broken down between sales and technical staff ) , number of offices & partners .

    Key topics like  geographical areas served , year established , vertical industry focus , classification between pure hardware seller and SI that resells hardware etc , company history , fiscal year end , competitors and sharing of wallet information were also explored during the research.

    Value/Results

    The client was able to shortlist major channel partners and used the data to execute follow up research to understand the current challenges and issues faced by them to promote clients brand in the Asia Pacific market.

  • Identification and profiling of most sought after International management programs
    Case Study
    Sector | Education
    • Our client , a European University wanted to increase the international enrollments in its management programs. The client was interested in increasing both on campus and off campus enrollments particularly from the regions of Asia Pacific and Latin America. The client also wanted to understand the competition in the above defined market.

    • Phronesis Partners conducted exhaustive desk based research  to identify and asses top universities from around the world , offering both on and off campus management courses for international students.

      During the phase 2 of research , 3500 management aspirants who were planning to study internationally were surveyed across Asian and Latin American markets.

    Approach

    The objectives of the research were to identify the most sought after international universities by the Asian and Latin American students , asses key student segments and demographics , build detailed profiles of universities identified as top competition and suggest strategic recommendations and final insights.

    Various factors such as countries with maximum amount of student outflow for management programs along with  their desired destinations were evaluated.

    Detailed university profiles were prepared based on intelligence gathered through desk research and surveys.

    The results were collected and analyzed through statistical methods to churn out various insights.

    Value/Results

    The research and information helped our client to gain  insightful information about the current trends in the student outflow market for management study. Also , the reports helped our client to understand and analyze the competition. By the help of the results from the research , our client was able to see a rise in the number of international students from the intended regions.

  • Education Sector – Market Opportunity Study
    Case Study
    Sector | Education
    • Objective

      Education sector in UAE has great potential in terms of growth, expansion, demand and size. Our client is a leading international  education brand and wanted to enter into UAE.

    • UAE

    Approach

    • The main area of the study was to gather detailed understanding of UAE education sector such as:

    ̶Current market size

    ̶Macro and micro economic trends

    ̶Key drivers leading the growth of sector

    ̶Segmentation analysis in higher education

    ̶Government initiatives for sector’s growth

    ̶Demand potential

    ̶Market regulations

    ̶Competition analysis

    • Qualitative and quantitative research methods were used to collect the information with the combination of primary and secondary data
    • Secondary research was used to understand micro and macro environment factors, market regulations and major players in high education
    • Interviews were conducted with policy makers, influencers, key opinion leaders and experts to understand

    ̶Overall growth and potential of education sector in UAE

    ̶Key growth drivers, competition and estimated market share in high education sector and course offered under higher education

    ̶Deep dive on macro economic trends

    ̶Support from local and national government

    ̶Promising opportunities for private players

    ̶Barrier for entering new foreign players

    ̶

    • Competition analysis was applied using five forces model
    • Highlighted the factors driving the demand potential for higher education in UAE
    • Segmentation analysis was applied to support our client to understand various sub segments that exists in high education sector
    • Location analysis was conducted to help our client finding better place to set-up in UAE

    Value/Results

    • Detailed profiles of 3 major players were presented to the client.
    • Research findings enabled the client to identify the opportunity for entering into UAE education sector with effective market entry strategy.
  • Channel Partner profiling
    Case Study
    Sector | Financial Services
    • Our client , a global IOEM wanted to profile major IT channel partners to maximize the distribution of its products across the Asia Pacific region.

    • — Target countries –Singapore , China, India , Indonesia & Philippines .

      — Majority of information was gathered through secondary research .

      — Information gaps were filled through primary research by interviewing owners/decision makers.

      — Channel partners with Gold membership were profiled who generate at least 70% of their annual revenue from client’s brand .

      — Target Si/VAR were profiled with primary focus of their business towards mid-sized enterprises (employee size ranging from 500-999) across Financial services (Tier -2 banks , stock brokerages etc.) , Manufacturing , Logistics , Hospitality , Education, Government , Media & Gaming , Healthcare and Retail.

      — Profiled 500 companies

    Approach

    Phronesis assisted the client in identifying and developing the database of key channel partners and conducting comprehensive profiling .

    Information covered during the research included Company name , Homepage , profile of key decision makers , ownership , headquarters , revenue , estimated revenue split as product vs. services , average company margins , employee size (broken down between sales and technical staff ) , number of offices & partners .

    Key topics like  geographical areas served , year established , vertical industry focus , classification between pure hardware seller and SI that resells hardware etc , company history , fiscal year end , competitors and sharing of wallet information were also explored during the research.

    Value/Results

    The client was able to shortlist major channel partners and used the data to execute follow up research to understand the current challenges and issues faced by them to promote clients brand in the Asia Pacific market.

  • Channel Partner profiling
    Case Study
    Sector | Media & Entertainment
    • Our client , a global IOEM wanted to profile major IT channel partners to maximize the distribution of its products across the Asia Pacific region.

    • — Target countries –Singapore , China, India , Indonesia & Philippines .

      — Majority of information was gathered through secondary research .

      — Information gaps were filled through primary research by interviewing owners/decision makers.

      — Channel partners with Gold membership were profiled who generate at least 70% of their annual revenue from client’s brand .

      — Target Si/VAR were profiled with primary focus of their business towards mid-sized enterprises (employee size ranging from 500-999) across Financial services (Tier -2 banks , stock brokerages etc.) , Manufacturing , Logistics , Hospitality , Education, Government , Media & Gaming , Healthcare and Retail.

      — Profiled 500 companies

    Approach

    Phronesis assisted the client in identifying and developing the database of key channel partners and conducting comprehensive profiling .

    Information covered during the research included Company name , Homepage , profile of key decision makers , ownership , headquarters , revenue , estimated revenue split as product vs. services , average company margins , employee size (broken down between sales and technical staff ) , number of offices & partners .

    Key topics like  geographical areas served , year established , vertical industry focus , classification between pure hardware seller and SI that resells hardware etc , company history , fiscal year end , competitors and sharing of wallet information were also explored during the research.

    Value/Results

    The client was able to shortlist major channel partners and used the data to execute follow up research to understand the current challenges and issues faced by them to promote clients brand in the Asia Pacific market.

  • Channel Partner profiling
    Case Study
    Sector | Government
    • Our client , a global IOEM wanted to profile major IT channel partners to maximize the distribution of its products across the Asia Pacific region.

    • — Target countries –Singapore , China, India , Indonesia & Philippines .

      — Majority of information was gathered through secondary research .

      — Information gaps were filled through primary research by interviewing owners/decision makers.

      — Channel partners with Gold membership were profiled who generate at least 70% of their annual revenue from client’s brand .

      — Target Si/VAR were profiled with primary focus of their business towards mid-sized enterprises (employee size ranging from 500-999) across Financial services (Tier -2 banks , stock brokerages etc.) , Manufacturing , Logistics , Hospitality , Education, Government , Media & Gaming , Healthcare and Retail.

      — Profiled 500 companies

    Approach

    Phronesis assisted the client in identifying and developing the database of key channel partners and conducting comprehensive profiling .

    Information covered during the research included Company name , Homepage , profile of key decision makers , ownership , headquarters , revenue , estimated revenue split as product vs. services , average company margins , employee size (broken down between sales and technical staff ) , number of offices & partners .

    Key topics like  geographical areas served , year established , vertical industry focus , classification between pure hardware seller and SI that resells hardware etc , company history , fiscal year end , competitors and sharing of wallet information were also explored during the research.

    Value/Results

    The client was able to shortlist major channel partners and used the data to execute follow up research to understand the current challenges and issues faced by them to promote clients brand in the Asia Pacific market.

  • Channel Partner profiling
    Case Study
    Sector | Manunfacturing & Construction
    • — Target countries –Singapore , China, India , Indonesia & Philippines .

      — Majority of information was gathered through secondary research .

      — Information gaps were filled through primary research by interviewing owners/decision makers.

      — Channel partners with Gold membership were profiled who generate at least 70% of their annual revenue from client’s brand .

      — Target Si/VAR were profiled with primary focus of their business towards mid-sized enterprises (employee size ranging from 500-999) across Financial services (Tier -2 banks , stock brokerages etc.) , Manufacturing , Logistics , Hospitality , Education, Government , Media & Gaming , Healthcare and Retail.

      — Profiled 500 companies

    Approach

    Phronesis assisted the client in identifying and developing the database of key channel partners and conducting comprehensive profiling .

    Information covered during the research included Company name , Homepage , profile of key decision makers , ownership , headquarters , revenue , estimated revenue split as product vs. services , average company margins , employee size (broken down between sales and technical staff ) , number of offices & partners .

    Key topics like  geographical areas served , year established , vertical industry focus , classification between pure hardware seller and SI that resells hardware etc , company history , fiscal year end , competitors and sharing of wallet information were also explored during the research.

    Value/Results

    The client was able to shortlist major channel partners and used the data to execute follow up research to understand the current challenges and issues faced by them to promote clients brand in the Asia Pacific market.

  • Channel Partner profiling
    Case Study
    Sector | Tech & Telecom
    • Our client , a global IOEM wanted to profile major IT channel partners to maximize the distribution of its products across the Asia Pacific region.

    • — Target countries –Singapore , China, India , Indonesia & Philippines .

      — Majority of information was gathered through secondary research .

      — Information gaps were filled through primary research by interviewing owners/decision makers.

      — Channel partners with Gold membership were profiled who generate at least 70% of their annual revenue from client’s brand .

      — Target Si/VAR were profiled with primary focus of their business towards mid-sized enterprises (employee size ranging from 500-999) across Financial services (Tier -2 banks , stock brokerages etc.) , Manufacturing , Logistics , Hospitality , Education, Government , Media & Gaming , Healthcare and Retail.

      — Profiled 500 companies

    Approach

    Phronesis assisted the client in identifying and developing the database of key channel partners and conducting comprehensive profiling .

    Information covered during the research included Company name , Homepage , profile of key decision makers , ownership , headquarters , revenue , estimated revenue split as product vs. services , average company margins , employee size (broken down between sales and technical staff ) , number of offices & partners .

    Key topics like  geographical areas served , year established , vertical industry focus , classification between pure hardware seller and SI that resells hardware etc , company history , fiscal year end , competitors and sharing of wallet information were also explored during the research.

    Value/Results

    The client was able to shortlist major channel partners and used the data to execute follow up research to understand the current challenges and issues faced by them to promote clients brand in the Asia Pacific market.

  • Channel Partner profiling
    Case Study
    Sector | Transport & Logistics
    • Our client , a global IOEM wanted to profile major IT channel partners to maximize the distribution of its products across the Asia Pacific region.

    • — Target countries –Singapore , China, India , Indonesia & Philippines .

      — Majority of information was gathered through secondary research .

      — Information gaps were filled through primary research by interviewing owners/decision makers.

      — Channel partners with Gold membership were profiled who generate at least 70% of their annual revenue from client’s brand .

      — Target Si/VAR were profiled with primary focus of their business towards mid-sized enterprises (employee size ranging from 500-999) across Financial services (Tier -2 banks , stock brokerages etc.) , Manufacturing , Logistics , Hospitality , Education, Government , Media & Gaming , Healthcare and Retail.

      — Profiled 500 companies

    Approach

    Phronesis assisted the client in identifying and developing the database of key channel partners and conducting comprehensive profiling .

    Information covered during the research included Company name , Homepage , profile of key decision makers , ownership , headquarters , revenue , estimated revenue split as product vs. services , average company margins , employee size (broken down between sales and technical staff ) , number of offices & partners .

    Key topics like  geographical areas served , year established , vertical industry focus , classification between pure hardware seller and SI that resells hardware etc , company history , fiscal year end , competitors and sharing of wallet information were also explored during the research.

    Value/Results

    The client was able to shortlist major channel partners and used the data to execute follow up research to understand the current challenges and issues faced by them to promote clients brand in the Asia Pacific market.

  • Channel Partner profiling
    Case Study
    Sector | Healthcare
    • Our client , a global IOEM wanted to profile major IT channel partners to maximize the distribution of its products across the Asia Pacific region.

    • — Target countries –Singapore , China, India , Indonesia & Philippines .

      — Majority of information was gathered through secondary research .

      — Information gaps were filled through primary research by interviewing owners/decision makers.

      — Channel partners with Gold membership were profiled who generate at least 70% of their annual revenue from client’s brand .

      — Target Si/VAR were profiled with primary focus of their business towards mid-sized enterprises (employee size ranging from 500-999) across Financial services (Tier -2 banks , stock brokerages etc.) , Manufacturing , Logistics , Hospitality , Education, Government , Media & Gaming , Healthcare and Retail.

      — Profiled 500 companies

    Approach

    Phronesis assisted the client in identifying and developing the database of key channel partners and conducting comprehensive profiling .

    Information covered during the research included Company name , Homepage , profile of key decision makers , ownership , headquarters , revenue , estimated revenue split as product vs. services , average company margins , employee size (broken down between sales and technical staff ) , number of offices & partners .

    Key topics like  geographical areas served , year established , vertical industry focus , classification between pure hardware seller and SI that resells hardware etc , company history , fiscal year end , competitors and sharing of wallet information were also explored during the research.

    Value/Results

    The client was able to shortlist major channel partners and used the data to execute follow up research to understand the current challenges and issues faced by them to promote clients brand in the Asia Pacific market.