Social Media Research

The explosion of internet as the single largest platform for media and communication has underscored social-media’s importance to the entire sweep of marketing interventions. A one-stop medium that integrates traditional channels and provides for a two-way interaction between brands and customers, social media has truly redefined all brand management activities. Our Social Media Research services help clients cut through the morass of voices, opinions and information, to identify acute insights that can be readily assimilated into their marketing practice.

Social Media research pic 1

The research practices in this space follow a logical course, starting with direction setting. Employing the ‘Inverse Market Research’ approach we work backwards from desired actions and output, to identify the objectives of the undertaking, before moving on to select a methodology and delineate a strategy. The expertise derived from dedicated quantitative research team is an irreplaceable asset that allows us to draw incisive insights from analytical software, such as Nielsen BuzzMetrics, Dow Jones Media Monitor, BuzzLogic, et cetera.

Social Media research pic 2

Case Studies >>
  • A global study on adoption of the term “The internet of things’
    Case Study
    Sector |Consumer Products
    • Our client , a leading IT research firm was interested to understand the adoption of the popular term “The Internet of things” within large organizations across various industries.

    • In depth discussions were conducted with CIO’s/CTO’s of large organizations with the focus of understanding the level of preparedness in their organization.
      700 interviews were conducted across 14 countries , covering a various number of industries.

    Approach

    A detailed discussion was held between Phronesis™ research team and client’s project team to understand the overall objective of study, key product lines for which information was required, profile of samples. Following to it the research team designed the detailed stud plan, methodology, sampling design, questionnaire and coverage plan for client’s approval

    The topics that were covered in the research included current/future usage , key drivers , IoT value propositions for enterprises, annual spending on IoT ,Infrastructure requirement , Enablers of IoT, Direction of technological development and adoption.

    Value/Results

    The finding of the surveys helped our client to gain  insightful information about the adoption of the term “The internet of things’ within large organizations. The information helped our client to analyze and interpret the importance of this term within organizations across the world covering various industries.

  • Mobile Marketing Trends Analysis
    Case Study
    Sector |Consumer Products
    • Our client ,a leading consulting firm that helps businesses to strengthen their marketing approach

      The focus of the study was to understand the mobile marketing trends in North America and Europe, identify the potential challenges and how businesses are dealing with the marketing content .

    • CMOs, Marketing VP, Marketing Director level professionals were interviewed.

      Target organizations were companies with annual revenue of more than US $1 billion across USA, Canada, UK, France, Germany, Italy, Spain and Switzerland.

    Approach

    Phronesis analyzed the mobile marketing usage and key trends among the businesses.

    Identification of the key drivers in using local content strategy that influence the marketing approach was done.

    Primary research was conducted with decision makers who are responsible for company wide marketing strategy across banking, insurance, retail, CPG, telecom, consumer electronics and automotive verticals.

    Research instrument was designed and administered using phone methodology.

    Other market research assistance such as survey programming, sampling, questionnaire translation was also provided.

    Key Information Areas included :

    • Marketing decision making process
    • Approach to mobile marketing
    • Business relevancy for mobile marketing
    • Demand for mobile marketing
    • Marketing content strategy

    Value/Results

    Our client was able to understand the current need and growth for mobile marketing and content strategy among businesses.

    Our research findings were used by the client to design its positioning strategy to attract prospective business customers.

  • Corporate Brand Reputation Assessment for Food & Beverage Company
    Case Study
    Sector |Consumer Products
    • Our client is a US based consulting firm and wanted to understand the brand reputation of a global food and beverage firm among various stakeholders.

    • UK, Germany, France, Italy, Spain, Russia, Switzerland, Poland, Czech, Sweden, Norway, Finland, South Africa, UAE, Saudi Arabia, Brazil and Mexico.

    Approach

    • Primary research was conducted with senior level professionals in regulatory agencies for food and beverage sector, state government organizations who are extensively involved in policy structuring, market regulation and compliance for food and beverage sector, thinks tanks, journalists, client customer and competition customers
    • Other key components of the research were:

    üAssessing the stakeholders’ view towards its market reputation

    üOpinion of journalists towards the client’s  brand and competition brand

    üEvaluate the market reputation of client’s brand along with its competitor(s)

    Value/Results

    The research enabled the client to:

    • Identify key attributes for strong brand reputation of food and beverage companies
    • Identify competitors with high reputation among regulatory agencies and provided the opportunity to improve its brand.
  • A global study on adoption of the term “The internet of things’
    Case Study
    Sector | Education
    • Our client , a leading IT research firm was interested to understand the adoption of the popular term “The Internet of things” within large organizations across various industries.

    • In depth discussions were conducted with CIO’s/CTO’s of large organizations with the focus of understanding the level of preparedness in their organization.
      700 interviews were conducted across 14 countries , covering a various number of industries.

    Approach

    A detailed discussion was held between Phronesis™ research team and client’s project team to understand the overall objective of study, key product lines for which information was required, profile of samples. Following to it the research team designed the detailed stud plan, methodology, sampling design, questionnaire and coverage plan for client’s approval

    The topics that were covered in the research included current/future usage , key drivers , IoT value propositions for enterprises, annual spending on IoT ,Infrastructure requirement , Enablers of IoT, Direction of technological development and adoption.

    Value/Results

    The finding of the surveys helped our client to gain  insightful information about the adoption of the term “The internet of things’ within large organizations. The information helped our client to analyze and interpret the importance of this term within organizations across the world covering various industries.

  • Mobile Marketing Trends Analysis
    Case Study
    Sector | Education
    • Our client ,a leading consulting firm that helps businesses to strengthen their marketing approach

      The focus of the study was to understand the mobile marketing trends in North America and Europe, identify the potential challenges and how businesses are dealing with the marketing content .

    • CMOs, Marketing VP, Marketing Director level professionals were interviewed.

      Target organizations were companies with annual revenue of more than US $1 billion across USA, Canada, UK, France, Germany, Italy, Spain and Switzerland.

    Approach

    Phronesis analyzed the mobile marketing usage and key trends among the businesses.

    Identification of the key drivers in using local content strategy that influence the marketing approach was done.

    Primary research was conducted with decision makers who are responsible for company wide marketing strategy across banking, insurance, retail, CPG, telecom, consumer electronics and automotive verticals.

    Research instrument was designed and administered using phone methodology.

    Other market research assistance such as survey programming, sampling, questionnaire translation was also provided.

    Key Information Areas included :

    • Marketing decision making process
    • Approach to mobile marketing
    • Business relevancy for mobile marketing
    • Demand for mobile marketing
    • Marketing content strategy

    Value/Results

    Our client was able to understand the current need and growth for mobile marketing and content strategy among businesses.

    Our research findings were used by the client to design its positioning strategy to attract prospective business customers.

  • Media Investment Optimization Study
    Case Study
    Sector | Education
      • The research was focused to obtain the marketing professionals’ perception towards return on investment from different media and identifying the optimal mix of different media to maximize the ROI.
    • US, Canada, UK, Germany, France, Italy, Spain, India, China and Singapore.

    Approach

    • The research mandate was to conduct primary research with Marketing/Sales Director, Marketing Manager, Sales Manager and Strategy Manager among medium to large size businesses across 10 countries.

    Value/Results

    The research analysis helped our client to strategize pricing policy, market positioning of it’s products and map the growth and risk factors.

  • A global study on adoption of the term “The internet of things’
    Case Study
    Sector | Energy & Utility
    • Our client , a leading IT research firm was interested to understand the adoption of the popular term “The Internet of things” within large organizations across various industries.

    • In depth discussions were conducted with CIO’s/CTO’s of large organizations with the focus of understanding the level of preparedness in their organization.
      700 interviews were conducted across 14 countries , covering a various number of industries.

    Approach

    A detailed discussion was held between Phronesis™ research team and client’s project team to understand the overall objective of study, key product lines for which information was required, profile of samples. Following to it the research team designed the detailed stud plan, methodology, sampling design, questionnaire and coverage plan for client’s approval

    The topics that were covered in the research included current/future usage , key drivers , IoT value propositions for enterprises, annual spending on IoT ,Infrastructure requirement , Enablers of IoT, Direction of technological development and adoption.

    Value/Results

    The finding of the surveys helped our client to gain  insightful information about the adoption of the term “The internet of things’ within large organizations. The information helped our client to analyze and interpret the importance of this term within organizations across the world covering various industries.

  • Mobile Marketing Trends Analysis
    Case Study
    Sector | Energy & Utility
    • Our client ,a leading consulting firm that helps businesses to strengthen their marketing approach.

      The focus of the study was to understand the mobile marketing trends in North America and Europe, identify the potential challenges and how businesses are dealing with the marketing content .

    • CMOs, Marketing VP, Marketing Director level professionals were interviewed.

      Target organizations were companies with annual revenue of more than US $1 billion across USA, Canada, UK, France, Germany, Italy, Spain and Switzerland.

    Approach

    Phronesis analyzed the mobile marketing usage and key trends among the businesses.

    Identification of the key drivers in using local content strategy that influence the marketing approach was done.

    Primary research was conducted with decision makers who are responsible for company wide marketing strategy across banking, insurance, retail, CPG, telecom, consumer electronics and automotive verticals.

    Research instrument was designed and administered using phone methodology.

    Other market research assistance such as survey programming, sampling, questionnaire translation was also provided.

    Key Information Areas included :

    • Marketing decision making process
    • Approach to mobile marketing
    • Business relevancy for mobile marketing
    • Demand for mobile marketing
    • Marketing content strategy

    Value/Results

    Our client was able to understand the current need and growth for mobile marketing and content strategy among businesses.

    Our research findings were used by the client to design its positioning strategy to attract prospective business customers.

  • Media Investment Optimization Study
    Case Study
    Sector | Energy & Utility
      • The research was focused to obtain the marketing professionals’ perception towards return on investment from different media and identifying the optimal mix of different media to maximize the ROI.
    • US, Canada, UK, Germany, France, Italy, Spain, India, China and Singapore.

    Approach

    • The research mandate was to conduct primary research with Marketing/Sales Director, Marketing Manager, Sales Manager and Strategy Manager among medium to large size businesses across 10 countries.

    Value/Results

    The research analysis helped our client to strategize pricing policy, market positioning of it’s products and map the growth and risk factors.

  • A global study on adoption of the term “The internet of things’
    Case Study
    Sector | Financial Services
    • Our client , a leading IT research firm was interested to understand the adoption of the popular term “The Internet of things” within large organizations across various industries.

    • In depth discussions were conducted with CIO’s/CTO’s of large organizations with the focus of understanding the level of preparedness in their organization.
      700 interviews were conducted across 14 countries , covering a various number of industries.

    Approach

    A detailed discussion was held between Phronesis™ research team and client’s project team to understand the overall objective of study, key product lines for which information was required, profile of samples. Following to it the research team designed the detailed stud plan, methodology, sampling design, questionnaire and coverage plan for client’s approval

    The topics that were covered in the research included current/future usage , key drivers , IoT value propositions for enterprises, annual spending on IoT ,Infrastructure requirement , Enablers of IoT, Direction of technological development and adoption.

    Value/Results

    The finding of the surveys helped our client to gain  insightful information about the adoption of the term “The internet of things’ within large organizations. The information helped our client to analyze and interpret the importance of this term within organizations across the world covering various industries.

  • Mobile Marketing Trends Analysis
    Case Study
    Sector | Financial Services
    • Our client ,a leading consulting firm that helps businesses to strengthen their marketing approach

      The focus of the study was to understand the mobile marketing trends in North America and Europe, identify the potential challenges and how businesses are dealing with the marketing content .

    • CMOs, Marketing VP, Marketing Director level professionals were interviewed.

      Target organizations were companies with annual revenue of more than US $1 billion across USA, Canada, UK, France, Germany, Italy, Spain and Switzerland.

    Approach

    Phronesis analyzed the mobile marketing usage and key trends among the businesses.

    Identification of the key drivers in using local content strategy that influence the marketing approach was done.

    Primary research was conducted with decision makers who are responsible for company wide marketing strategy across banking, insurance, retail, CPG, telecom, consumer electronics and automotive verticals.

    Research instrument was designed and administered using phone methodology.

    Other market research assistance such as survey programming, sampling, questionnaire translation was also provided.

    Key Information Areas included :

    • Marketing decision making process
    • Approach to mobile marketing
    • Business relevancy for mobile marketing
    • Demand for mobile marketing
    • Marketing content strategy

    Value/Results

    Our client was able to understand the current need and growth for mobile marketing and content strategy among businesses.

    Our research findings were used by the client to design its positioning strategy to attract prospective business customers.

  • Media Investment Optimization Study
    Case Study
    Sector | Financial Services
      • The research was focused to obtain the marketing professionals’ perception towards return on investment from different media and identifying the optimal mix of different media to maximize the ROI.
    • US, Canada, UK, Germany, France, Italy, Spain, India, China and Singapore.

    Approach

    • The research mandate was to conduct primary research with Marketing/Sales Director, Marketing Manager, Sales Manager and Strategy Manager among medium to large size businesses across 10 countries.

    Value/Results

    The research analysis helped our client to strategize pricing policy, market positioning of it’s products and map the growth and risk factors.

  • A global study on adoption of the term “The internet of things’
    Case Study
    Sector | Media & Entertainment
    • Our client , a leading IT research firm was interested to understand the adoption of the popular term “The Internet of things” within large organizations across various industries.

    • In depth discussions were conducted with CIO’s/CTO’s of large organizations with the focus of understanding the level of preparedness in their organization.
      700 interviews were conducted across 14 countries , covering a various number of industries.

    Approach

    A detailed discussion was held between Phronesis™ research team and client’s project team to understand the overall objective of study, key product lines for which information was required, profile of samples. Following to it the research team designed the detailed stud plan, methodology, sampling design, questionnaire and coverage plan for client’s approval

    The topics that were covered in the research included current/future usage , key drivers , IoT value propositions for enterprises, annual spending on IoT ,Infrastructure requirement , Enablers of IoT, Direction of technological development and adoption.

    Value/Results

    The finding of the surveys helped our client to gain  insightful information about the adoption of the term “The internet of things’ within large organizations. The information helped our client to analyze and interpret the importance of this term within organizations across the world covering various industries.

  • Online Media Effectiveness Study
    Case Study
    Sector | Media & Entertainment
    • Our client  ,a leading Global Advertising and Marketing Communication Agency

      wanted to conduct a tracker among consumers. Study objective was to understand how to utilize the interactive media by combining with different types of traditional media and assist their clients to provide fact based proof on effectiveness of internet with various multi-media channels.

    • Target countries – UK, France, Germany, UAE, Kuwait, Qatar, Saudi Arabia, India, China and Singapore.

      Six months tracker was conducted in which 500 consumer interviews were conducted per month.

    Approach

    The objectives of the study were :

    • To measure the contribution of different media towards client’s client advertising campaign.
    • To analyze the impact of online media on consumer awareness and intent to purchase the brand.
    • To estimate the efforts of client’s client integrated marketing across print media and digital media.

    Target universe of client’s client was defined by presenting the demographic analysis of consumers and assistance was provided to the client in designing research questionnaire.

    Some areas and sections of questionnaire were designed by our business research team which were focused towards consumer behaviour for visiting internet, client brand awareness and consumer pattern for watching/reviewing traditional media channels .

    Weighting method was used to defined the quotas and sample size in respect to demographics of each targeted country.

    Survey instrument was executed using phone methodology with length of 25 minutes.

    Online reporting was provided to the client for survey progress and quota completes.

    Other market research assistance such as survey programming, sampling, questionnaire translation was provided.

    Value/Results

    A mix of print and online media drove the maximum awareness among consumers.. Online media usage decrease the overall cost in marketing and ensure maximum reach among target customers.

    Basic statistical analysis, charts and graphs was generated and presented in PPT format which further helped the client in their final research report. Our business research team also assisted the client in designing, layout and deciding content of research report .

    Key research findings enabled our client to assess the impact of interactive media on consumer awareness. Client has successfully integrated the key findings in its sales campaign and advise their clients in using online media channels for branding and marketing purposes.

  • Mobile Marketing Trends Analysis
    Case Study
    Sector | Media & Entertainment
    • Our client ,a leading consulting firm that helps businesses to strengthen their marketing approach

      The focus of the study was to understand the mobile marketing trends in North America and Europe, identify the potential challenges and how businesses are dealing with the marketing content .

    • CMOs, Marketing VP, Marketing Director level professionals were interviewed.

      Target organizations were companies with annual revenue of more than US $1 billion across USA, Canada, UK, France, Germany, Italy, Spain and Switzerland.

    Approach

    Phronesis analyzed the mobile marketing usage and key trends among the businesses.

    Identification of the key drivers in using local content strategy that influence the marketing approach was done.

    Primary research was conducted with decision makers who are responsible for company wide marketing strategy across banking, insurance, retail, CPG, telecom, consumer electronics and automotive verticals.

    Research instrument was designed and administered using phone methodology.

    Other market research assistance such as survey programming, sampling, questionnaire translation was also provided.

    Key Information Areas included :

    • Marketing decision making process
    • Approach to mobile marketing
    • Business relevancy for mobile marketing
    • Demand for mobile marketing
    • Marketing content strategy

    Value/Results

    Our client was able to understand the current need and growth for mobile marketing and content strategy among businesses.

    Our research findings were used by the client to design its positioning strategy to attract prospective business customers.

  • Study on Digital Media Usage Trends
    Case Study
    Sector | Media & Entertainment
    • A leading media advertising organization wanted to analyze the current market trends in digital advertising for the purpose of selling its advertising services to FMCG, Retail, Financial Services, and Energy sector companies.

    • US, UK, Canada, Germany, France, Spain, China, Australia, Malaysia and Singapore.

    Approach

    Primary research was conducted among sales and marketing managers in large size companies which had at least 1000 employees who were mainly responsible for marketing decisions and selection of advertising agencies.

    Value/Results

    The research findings helped our client to analyse and  identify key opportunity areas in the market and reach out to the potential target customer base.

  • A global study on adoption of the term “The internet of things’
    Case Study
    Sector | Government
    • Our client , a leading IT research firm was interested to understand the adoption of the popular term “The Internet of things” within large organizations across various industries.

    • In depth discussions were conducted with CIO’s/CTO’s of large organizations with the focus of understanding the level of preparedness in their organization.
      700 interviews were conducted across 14 countries , covering a various number of industries.

    Approach

    A detailed discussion was held between Phronesis™ research team and client’s project team to understand the overall objective of study, key product lines for which information was required, profile of samples. Following to it the research team designed the detailed stud plan, methodology, sampling design, questionnaire and coverage plan for client’s approval

    The topics that were covered in the research included current/future usage , key drivers , IoT value propositions for enterprises, annual spending on IoT ,Infrastructure requirement , Enablers of IoT, Direction of technological development and adoption.

    Value/Results

    The finding of the surveys helped our client to gain  insightful information about the adoption of the term “The internet of things’ within large organizations. The information helped our client to analyze and interpret the importance of this term within organizations across the world covering various industries.

  • Mobile Marketing Trends Analysis
    Case Study
    Sector | Government
    • Our client ,a leading consulting firm that helps businesses to strengthen their marketing approach.

      The focus of the study was to understand the mobile marketing trends in North America and Europe, identify the potential challenges and how businesses are dealing with the marketing content .

    • CMOs, Marketing VP, Marketing Director level professionals were interviewed.

      Target organizations were companies with annual revenue of more than US $1 billion across USA, Canada, UK, France, Germany, Italy, Spain and Switzerland.

    Approach

    Phronesis analyzed the mobile marketing usage and key trends among the businesses.

    Identification of the key drivers in using local content strategy that influence the marketing approach was done.

    Primary research was conducted with decision makers who are responsible for company wide marketing strategy across banking, insurance, retail, CPG, telecom, consumer electronics and automotive verticals.

    Research instrument was designed and administered using phone methodology.

    Other market research assistance such as survey programming, sampling, questionnaire translation was also provided.

    Key Information Areas included :

    • Marketing decision making process
    • Approach to mobile marketing
    • Business relevancy for mobile marketing
    • Demand for mobile marketing
    • Marketing content strategy

    Value/Results

    Our client was able to understand the current need and growth for mobile marketing and content strategy among businesses.

    Our research findings were used by the client to design its positioning strategy to attract prospective business customers.

  • Media Investment Optimization Study
    Case Study
    Sector | Government
      • The research was focused to obtain the marketing professionals’ perception towards return on investment from different media and identifying the optimal mix of different media to maximize the ROI.
    • US, Canada, UK, Germany, France, Italy, Spain, India, China and Singapore.

    Approach

    • The research mandate was to conduct primary research with Marketing/Sales Director, Marketing Manager, Sales Manager and Strategy Manager among medium to large size businesses across 10 countries.

    Value/Results

    The research analysis helped our client to strategize pricing policy, market positioning of it’s products and map the growth and risk factors.

  • A global study on adoption of the term “The internet of things’
    Case Study
    Sector | Manufacturing & Construction
    • In depth discussions were conducted with CIO’s/CTO’s of large organizations with the focus of understanding the level of preparedness in their organization.
      700 interviews were conducted across 14 countries , covering a various number of industries.

    Approach

    A detailed discussion was held between Phronesis™ research team and client’s project team to understand the overall objective of study, key product lines for which information was required, profile of samples. Following to it the research team designed the detailed stud plan, methodology, sampling design, questionnaire and coverage plan for client’s approval

    The topics that were covered in the research included current/future usage , key drivers , IoT value propositions for enterprises, annual spending on IoT ,Infrastructure requirement , Enablers of IoT, Direction of technological development and adoption.

    Value/Results

    The finding of the surveys helped our client to gain  insightful information about the adoption of the term “The internet of things’ within large organizations. The information helped our client to analyze and interpret the importance of this term within organizations across the world covering various industries.

  • Mobile Marketing Trends Analysis
    Case Study
    Sector | Manufacturing & Construction
    • CMOs, Marketing VP, Marketing Director level professionals were interviewed.

      Target organizations were companies with annual revenue of more than US $1 billion across USA, Canada, UK, France, Germany, Italy, Spain and Switzerland.

    Approach

    Phronesis analyzed the mobile marketing usage and key trends among the businesses.

    Identification of the key drivers in using local content strategy that influence the marketing approach was done.

    Primary research was conducted with decision makers who are responsible for company wide marketing strategy across banking, insurance, retail, CPG, telecom, consumer electronics and automotive verticals.

    Research instrument was designed and administered using phone methodology.

    Other market research assistance such as survey programming, sampling, questionnaire translation was also provided.

    Key Information Areas included :

    • Marketing decision making process
    • Approach to mobile marketing
    • Business relevancy for mobile marketing
    • Demand for mobile marketing
    • Marketing content strategy

    Value/Results

    Our client was able to understand the current need and growth for mobile marketing and content strategy among businesses.

    Our research findings were used by the client to design its positioning strategy to attract prospective business customers.

  • Media Investment Optimization Study
    Case Study
    Sector | Manufacturing & Construction
    • US, Canada, UK, Germany, France, Italy, Spain, India, China and Singapore.

    Approach

    • The research mandate was to conduct primary research with Marketing/Sales Director, Marketing Manager, Sales Manager and Strategy Manager among medium to large size businesses across 10 countries.

    Value/Results

    The research analysis helped our client to strategize pricing policy, market positioning of it’s products and map the growth and risk factors.

  • A global study on adoption of the term “The internet of things’
    Case Study
    Sector | Oil & Chemical
    • Our client , a leading IT research firm was interested to understand the adoption of the popular term “The Internet of things” within large organizations across various industries.

    • In depth discussions were conducted with CIO’s/CTO’s of large organizations with the focus of understanding the level of preparedness in their organization.
      700 interviews were conducted across 14 countries , covering a various number of industries.

    Approach

    A detailed discussion was held between Phronesis™ research team and client’s project team to understand the overall objective of study, key product lines for which information was required, profile of samples. Following to it the research team designed the detailed stud plan, methodology, sampling design, questionnaire and coverage plan for client’s approval

    The topics that were covered in the research included current/future usage , key drivers , IoT value propositions for enterprises, annual spending on IoT ,Infrastructure requirement , Enablers of IoT, Direction of technological development and adoption.

    Value/Results

    The finding of the surveys helped our client to gain  insightful information about the adoption of the term “The internet of things’ within large organizations. The information helped our client to analyze and interpret the importance of this term within organizations across the world covering various industries.

  • Mobile Marketing Trends Analysis
    Case Study
    Sector | Oil & Chemical
    • Our client ,a leading consulting firm that helps businesses to strengthen their marketing approach

      The focus of the study was to understand the mobile marketing trends in North America and Europe, identify the potential challenges and how businesses are dealing with the marketing content .

    • CMOs, Marketing VP, Marketing Director level professionals were interviewed.

      Target organizations were companies with annual revenue of more than US $1 billion across USA, Canada, UK, France, Germany, Italy, Spain and Switzerland.

    Approach

    Phronesis analyzed the mobile marketing usage and key trends among the businesses.

    Identification of the key drivers in using local content strategy that influence the marketing approach was done.

    Primary research was conducted with decision makers who are responsible for company wide marketing strategy across banking, insurance, retail, CPG, telecom, consumer electronics and automotive verticals.

    Research instrument was designed and administered using phone methodology.

    Other market research assistance such as survey programming, sampling, questionnaire translation was also provided.

    Key Information Areas included :

    • Marketing decision making process
    • Approach to mobile marketing
    • Business relevancy for mobile marketing
    • Demand for mobile marketing
    • Marketing content strategy

    Value/Results

    Our client was able to understand the current need and growth for mobile marketing and content strategy among businesses.

    Our research findings were used by the client to design its positioning strategy to attract prospective business customers.

  • Media Investment Optimization Study
    Case Study
    Sector | Oil & Chemical
      • The research was focused to obtain the marketing professionals’ perception towards return on investment from different media and identifying the optimal mix of different media to maximize the ROI.
    • US, Canada, UK, Germany, France, Italy, Spain, India, China and Singapore.

    Approach

    • The research mandate was to conduct primary research with Marketing/Sales Director, Marketing Manager, Sales Manager and Strategy Manager among medium to large size businesses across 10 countries.

    Value/Results

    The research analysis helped our client to strategize pricing policy, market positioning of it’s products and map the growth and risk factors.

  • A global study on adoption of the term “The internet of things’
    Case Study
    Sector | Tech & Telecom
    • Our client , a leading IT research firm was interested to understand the adoption of the popular term “The Internet of things” within large organizations across various industries.

    • In depth discussions were conducted with CIO’s/CTO’s of large organizations with the focus of understanding the level of preparedness in their organization.
      700 interviews were conducted across 14 countries , covering a various number of industries.

    Approach

    A detailed discussion was held between Phronesis™ research team and client’s project team to understand the overall objective of study, key product lines for which information was required, profile of samples. Following to it the research team designed the detailed stud plan, methodology, sampling design, questionnaire and coverage plan for client’s approval

    The topics that were covered in the research included current/future usage , key drivers , IoT value propositions for enterprises, annual spending on IoT ,Infrastructure requirement , Enablers of IoT, Direction of technological development and adoption.

    Value/Results

    The finding of the surveys helped our client to gain  insightful information about the adoption of the term “The internet of things’ within large organizations. The information helped our client to analyze and interpret the importance of this term within organizations across the world covering various industries.

  • Mobile Marketing Trends Analysis
    Case Study
    Sector | Tech & Telecom
    • Our client ,a leading consulting firm that helps businesses to strengthen their marketing approach

      The focus of the study was to understand the mobile marketing trends in North America and Europe, identify the potential challenges and how businesses are dealing with the marketing content .

    • CMOs, Marketing VP, Marketing Director level professionals were interviewed.

      Target organizations were companies with annual revenue of more than US $1 billion across USA, Canada, UK, France, Germany, Italy, Spain and Switzerland.

    Approach

    Phronesis analyzed the mobile marketing usage and key trends among the businesses.

    Identification of the key drivers in using local content strategy that influence the marketing approach was done.

    Primary research was conducted with decision makers who are responsible for company wide marketing strategy across banking, insurance, retail, CPG, telecom, consumer electronics and automotive verticals.

    Research instrument was designed and administered using phone methodology.

    Other market research assistance such as survey programming, sampling, questionnaire translation was also provided.

    Key Information Areas included :

    • Marketing decision making process
    • Approach to mobile marketing
    • Business relevancy for mobile marketing
    • Demand for mobile marketing
    • Marketing content strategy

    Value/Results

    Our client was able to understand the current need and growth for mobile marketing and content strategy among businesses.

    Our research findings were used by the client to design its positioning strategy to attract prospective business customers.

  • Media Investment Optimization Study
    Case Study
    Sector | Tech & Telecom
      • The research was focused to obtain the marketing professionals’ perception towards return on investment from different media and identifying the optimal mix of different media to maximize the ROI.
    • US, Canada, UK, Germany, France, Italy, Spain, India, China and Singapore.

    Approach

    • The research mandate was to conduct primary research with Marketing/Sales Director, Marketing Manager, Sales Manager and Strategy Manager among medium to large size businesses across 10 countries.

    Value/Results

    The research analysis helped our client to strategize pricing policy, market positioning of it’s products and map the growth and risk factors.

  • A global study on adoption of the term “The internet of things’
    Case Study
    Sector | Transport & Logistics
    • Our client , a leading IT research firm was interested to understand the adoption of the popular term “The Internet of things” within large organizations across various industries.

    • In depth discussions were conducted with CIO’s/CTO’s of large organizations with the focus of understanding the level of preparedness in their organization.
      700 interviews were conducted across 14 countries , covering a various number of industries.

    Approach

    A detailed discussion was held between Phronesis™ research team and client’s project team to understand the overall objective of study, key product lines for which information was required, profile of samples. Following to it the research team designed the detailed stud plan, methodology, sampling design, questionnaire and coverage plan for client’s approval

    The topics that were covered in the research included current/future usage , key drivers , IoT value propositions for enterprises, annual spending on IoT ,Infrastructure requirement , Enablers of IoT, Direction of technological development and adoption.

    Value/Results

    The finding of the surveys helped our client to gain  insightful information about the adoption of the term “The internet of things’ within large organizations. The information helped our client to analyze and interpret the importance of this term within organizations across the world covering various industries.

  • Mobile Marketing Trends Analysis
    Case Study
    Sector | Transport & Logistics
    • Our client ,a leading consulting firm that helps businesses to strengthen their marketing approach

      The focus of the study was to understand the mobile marketing trends in North America and Europe, identify the potential challenges and how businesses are dealing with the marketing content .

    • CMOs, Marketing VP, Marketing Director level professionals were interviewed.

      Target organizations were companies with annual revenue of more than US $1 billion across USA, Canada, UK, France, Germany, Italy, Spain and Switzerland.

    Approach

    Phronesis analyzed the mobile marketing usage and key trends among the businesses.

    Identification of the key drivers in using local content strategy that influence the marketing approach was done.

    Primary research was conducted with decision makers who are responsible for company wide marketing strategy across banking, insurance, retail, CPG, telecom, consumer electronics and automotive verticals.

    Research instrument was designed and administered using phone methodology.

    Other market research assistance such as survey programming, sampling, questionnaire translation was also provided.

    Key Information Areas included :

    • Marketing decision making process
    • Approach to mobile marketing
    • Business relevancy for mobile marketing
    • Demand for mobile marketing
    • Marketing content strategy

    Value/Results

    Our client was able to understand the current need and growth for mobile marketing and content strategy among businesses.

    Our research findings were used by the client to design its positioning strategy to attract prospective business customers.

  • Media Investment Optimization Study
    Case Study
    Sector | Transport & Logistics
      • The research was focused to obtain the marketing professionals’ perception towards return on investment from different media and identifying the optimal mix of different media to maximize the ROI.
    • US, Canada, UK, Germany, France, Italy, Spain, India, China and Singapore.

    Approach

    • The research mandate was to conduct primary research with Marketing/Sales Director, Marketing Manager, Sales Manager and Strategy Manager among medium to large size businesses across 10 countries.

    Value/Results

    The research analysis helped our client to strategize pricing policy, market positioning of it’s products and map the growth and risk factors.

  • A global study on adoption of the term “The internet of things’
    Case Study
    Sector | Healthcare
    • Our client , a leading IT research firm was interested to understand the adoption of the popular term “The Internet of things” within large organizations across various industries.

    • In depth discussions were conducted with CIO’s/CTO’s of large organizations with the focus of understanding the level of preparedness in their organization.
      700 interviews were conducted across 14 countries , covering a various number of industries.

    Approach

    A detailed discussion was held between Phronesis™ research team and client’s project team to understand the overall objective of study, key product lines for which information was required, profile of samples. Following to it the research team designed the detailed stud plan, methodology, sampling design, questionnaire and coverage plan for client’s approval

    The topics that were covered in the research included current/future usage , key drivers , IoT value propositions for enterprises, annual spending on IoT ,Infrastructure requirement , Enablers of IoT, Direction of technological development and adoption.

    Value/Results

    The finding of the surveys helped our client to gain  insightful information about the adoption of the term “The internet of things’ within large organizations. The information helped our client to analyze and interpret the importance of this term within organizations across the world covering various industries.

  • Mobile Marketing Trends Analysis
    Case Study
    Sector | Healthcare
    • Our client ,a leading consulting firm that helps businesses to strengthen their marketing approach

      The focus of the study was to understand the mobile marketing trends in North America and Europe, identify the potential challenges and how businesses are dealing with the marketing content .

    • CMOs, Marketing VP, Marketing Director level professionals were interviewed.

      Target organizations were companies with annual revenue of more than US $1 billion across USA, Canada, UK, France, Germany, Italy, Spain and Switzerland.

    Approach

    Phronesis analyzed the mobile marketing usage and key trends among the businesses.

    Identification of the key drivers in using local content strategy that influence the marketing approach was done.

    Primary research was conducted with decision makers who are responsible for company wide marketing strategy across banking, insurance, retail, CPG, telecom, consumer electronics and automotive verticals.

    Research instrument was designed and administered using phone methodology.

    Other market research assistance such as survey programming, sampling, questionnaire translation was also provided.

    Key Information Areas included :

    • Marketing decision making process
    • Approach to mobile marketing
    • Business relevancy for mobile marketing
    • Demand for mobile marketing
    • Marketing content strategy

    Value/Results

    Our client was able to understand the current need and growth for mobile marketing and content strategy among businesses.

    Our research findings were used by the client to design its positioning strategy to attract prospective business customers.

  • Media Investment Optimization Study
    Case Study
    Sector | Healthcare
      • The research was focused to obtain the marketing professionals’ perception towards return on investment from different media and identifying the optimal mix of different media to maximize the ROI.
    • US, Canada, UK, Germany, France, Italy, Spain, India, China and Singapore.

    Approach

    • The research mandate was to conduct primary research with Marketing/Sales Director, Marketing Manager, Sales Manager and Strategy Manager among medium to large size businesses across 10 countries.

    Value/Results

    The research analysis helped our client to strategize pricing policy, market positioning of it’s products and map the growth and risk factors.