This month, we explore effective strategies for personalizing your upcoming thought leadership initiatives. Discover how we helped a global consultancy research and produce thought leadership to guide their audience through a new tax regime. Plus, learn how the use of real-world evidence aided our healthcare client with successfully implementing a value-based pricing strategy.
Please reach out if you would like to discuss any of these topics further.
On behalf of the team at Phronesis, I would also like to wish you a very happy festive season filled with warmth and joy, and a prosperous 2024!
Thought Leadership gets personal
Why do many carefully planned Thought Leadership campaigns miss the mark on resonating with their intended audience? Phronesis’ VP Thought Leadership, James Laight, shares his perspective on how refocusing on the fundamentals can help marketers address the challenges of personalization in thought leadership to better connect with their audience.
Using thought leadership to prepare clients for a new tax regime
Through practical research methods including surveys and discussions with tax experts, Phronesis helped a leading consultancy produce a Thought Leadership report for multinationals affected by the OECD’s new Pillar Two tax regime. The report helped the consultancy provide guidance to their clients on how they can leverage external expertise and advanced technology to adapt to the changing tax landscape.
Improving access to healthcare through real-world evidence
A life sciences company developed value-based pricing strategies to improve market access and patient outcomes using insights on the effectiveness and value of its products. The approach, aimed at generating overall cost savings and health improvements for healthcare payers, was based on real-world evidence (RWE) gathered by Phronesis’ Healthcare Economics Outcome Research (HEOR) team.
