Research is at the very heart of everything we do, and we firmly believe in its essential role in helping clients address many of their most complex problems.
This month, we highlight the role played by research in enhancing organizational performance and strategic decision-making, including how our clients are optimizing their knowledge management processes or providing valuable insights ahead of Black Friday.
We also share key takeaways from the launch of Vogue Business’s new Beauty Index and provide a glimpse of the technological future with our report on this year’s India Mobile Conference.
Finally, we celebrate Diwali this month, the enchanting ‘Festival of Lights’ celebrated across the globe.
Vogue Business launches Beauty Index
Vogue Business recently launched their inaugural Business Beauty Index, providing insights into the beauty industry, assessing brands across consumer, digital, ESG, and innovation metrics. It also features results from a survey of 3,336 beauty consumers worldwide. Phronesis’ Anujeet Kaur joined the Vogue Business team at the launch webinar where the panelists discussed the report’s findings and the future of the beauty industry.
Unveiling the future: IMC 2023
We recently experienced a technological future driven by connectivity and innovation at the India Mobile Congress 2023. The event focused on the evolution of technology and its implications for business efficiency and growth to showcase of the potential that lies at the intersection of 5G, cybersecurity, and sustainable innovation.
Black Friday 2023: Insights and strategies for UK retailers
Phronesis assisted a global advertising and marketing company with creating a comprehensive Black Friday guide for UK retailers. The guide was packed with valuable insights, potential strategies, target sentiments, and sales opportunities to help retailers create successful campaigns ahead of this November’s season.
Optimizing knowledge management to drive operational excellence
A leading non-profit organization reduced its Knowledge Management team’s operational costs while also focusing on key strategic tasks through the support of Phronesis Partners’ On-Demand Research Support services. Phronesis was engaged as a dedicated extension of the knowledge management team to minimize the operational load on the in-house team and offer additional support during busier periods.
Wishing you a Happy Diwali
This vibrant tradition, marked by the triumph of light over darkness and good over evil, sees millions of lamps twinkling in homes and communities across the globe—a symbol of hope and renewal. As families and friends gather to share gifts, feast on sweets, and light fireworks, we join in celebrating the rich tapestry of stories and customs that bring us all closer together.
