This month, we share insights on the latest thinking in AI—including what industry leaders are saying about the future of AI, and what companies should be thinking about as they ramp up adoption.
As your business considers how the latest technology can be leveraged to drive performance, read how we recently applied machine learning to help a global diagnostics company optimize its pricing strategy and increase its profits. Also, learn how we used customer intelligence to help a cybersecurity company develop ideal customer personas, resulting in increased customer engagement and improved conversion rates.
Charting the AI horizon
What do AI experts and Tech leaders at Google, Meta and IBM say their companies are doing to leverage AI responsibly and inclusively, and what does the future have in store for healthcare, finance and commerce?
Optimizing pricing with machine learning
A global diagnostics company faced pricing challenges in a competitive market. Leveraging Machine Learning-based techniques, Phronesis helped the company optimize their pricing to meet revenue and gross profit targets in 80% of their locations.
Hyper-personalization through ideal customer profiles
A cybersecurity company looking to deliver more personal and effective customer experiences needed to update their ideal customer profiles and refine their targeting strategies. Phronesis gathered customer intelligence through expert interviews and both qualitative and quantitative surveys. With a better understanding of their key customer perspectives and ideal customer personas, the company deployed strategies that increased customer engagement and conversion rates.
